Send In The Search Team: Can SearchGPT Dethrone Google Search?
When we first met Google’s AI Overviews, it was recommending some dangerous pizza ingredients as well as striking immediate fear in the hearts of publishers who saw their content further depreciated by an already cluttered and seemingly compromised Search Result page.
The News/Media Alliance quickly expressed its concern in a letter to the Department of Justice and FTC, calling out “Google’s misappropriation of digital publishers’ content to power its generative artificial intelligence (“GAI”) products to enhance its monopoly power.”
With Google facing the initial heat and reportedly reducing the overall presence of AI Overviews in its results, what better time than now for OpenAI and Microsoft to throw their hats into the generative search ring?
Zero-click searches are defined as those that end without clicking on any of the results presented. It includes searches that end with the searcher satisfied, frustrated, or changing their search to perform a new one. In the United States, just under 60% of mobile web and desktop searches in Datos’ panel ended this way.
SMBs Think AI: They Are More Likely To Adopt The Technology Than Larger Firms
Smaller businesses are leading the way in adopting artificial intelligence (AI), judging by Pipedrive’s State of Sales and Marketing Report 2023/2024. The study shows that 42% of respondents at companies with 10 employees or less are using AI. In contrast, 37% at firms with 11-100 have adopted AI, versus 23% of those at firms with more than 100 employees.
Which Industries Still Rely On Cookies The Most
Food and drink and travel are the most reliant on cookies for US programmatic ad buys, according to Q1 2024 data by 33Across. In both industries, 86% of programmatic ad buys still used the legacy identifiers.
