Publisher Priorities: Economy, Cookies … And, Yes, Attention Metrics

In asking publishers to rank the Top 3 trends they felt were vital to their company, Emodo found “a clear trend and one somewhat surprising result.”

The biggest priority for more than half (57%) of the respondents was the impact of the economy, while the third-largest priority was privacy and cookie deprecation (for 40%).

“Less expected at number two (52%),” the research found, “was the rise of publisher focus on Attention metrics — a theme that has gripped advertisers and marketers of late.”

 

Email By Design: Tools And Techniques Used In Message Creation

Email design teams are using a wide variety of technologies to personalize their sends, but most are not yet deploying AI, judging by The 2023 State of  Email Design Report, a study by Litmus. The most common design elements now include personalization using dynamic content (63%), personalization in the subject line (60%), animated GIFs or PNGs (58%) …

 

Marketing Uses For Generative AI That Will Outlive The Hype

Generative AI was the shiny new thing this year (despite having been around for quite a while). Curious consumers wrote poems with ChatGPT, created masterpieces with Midjourney, and browsed Google’s and Microsoft’s AI-chatbot search functionalities. As the hype clears, which generative AI applications will be most relevant for business? And how can marketers put those applications to use? Chatbots are useful for retail customer service, where just 3% of organizations expect generative AI to be significantly disruptive, but 93% say it’s a topic of discussion in the boardroom and 62% say they have already established a team and budget focused on generative AI, according to the Capgemini Research Institute.

 

46% Of Marketers Struggle To Find The Best Email Marketing Tool Or Service Provider

The economic landscape is very different for marketers to navigate in 2023 than it was even a year ago, as instability looms over industries and the threat of a recession has business owners remaining cautious on some marketing fronts, but more aggressive in other channels. One channel that consistently delivers results, no matter the economic season, is email marketing. In fact, our recent survey of 300 marketing professionals found that almost 75% considered their email marketing efforts to be effective.