Programmatic Potential: Retail Leading All Industries In Alternative Programmatic Ad Buys

Just before Google’s recent about-face — not Google’s rollback-of-AI-Overviews about-face, but Google’s keeping-of-cookies about-face following years of promising to kill the third-party tracker — 33Across released its Programmatic Cookie Alternative Trends Report for Q1 2024.

Just because Google changed its mind doesn’t mean publishers should simply throw away all the work they did putting priority on privacy and seeking out cookie alternatives.

 

How Trade Media Fuels Business Growth And Industry Influence

Drawing from a survey of over 150 B2B industry leaders, including C-level executives, managing directors and senior vice presidents, [Broadsheet’s] report demonstrates trade media’s pivotal role in the business environment. Trade media is not just about staying informed — it is a significant factor influencing decision-making, even at the highest levels. 

 

The Cost Of Undelivered Email? Try $59.5B Per Year

Undelivered emails cost U.S. brands a massive $59.5 billion per year, according to a new analysis from Mailtrap. … To come up with these sums, Mailtrap analyzed the relation between recent data on average email deliverability, average daily revenue per sent email and average number of emails sent every day, based on internal and outside studies. 

 

The Engagement Equation: How B2B Tech Marketers Are Captivating Audiences in 2024

Content was once considered just one tool in the marketing toolbox, but now it is taking center stage based on its ability to support lead generation efforts and influence buyer decisions. It’s not just what you say, it’s how you say it — and it turns out that the delivery and the platform matter! Spoiler alert: Sticking to one channel, one format or posting just once a month (or even once a week) means you are falling way behind.