- Overcoming Boundaries to Subscription and Revenue Growth
Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay. - Publishers See 20% Boost in Revenue from Online Video
Online publishers have pocketed a 20% leap in revenue generated through online video, according to the Association of Online Publishers (AOP) and Deloitte’s Q4 Digital Publishers Revenue Index Report. - Publishers and the Apple Watch
Publishers are betting Apple will churn out another hit with consumers. - Publishing Management: Is it Time for a Financial Check-up?
Places to evaluate and improve magazine ROI. - AOP Publishes Organisation Census
The latest figures from the highest Association of Online Publishers’ seventh Organisation Census reveal publishers are optimistic the industry will grow in 2015, with 71% of respondents expecting to recruit additional staff – the highest percentage seen since the survey began in 2003. - GOOD Goes Back to Print Video
The company is rethinking its media approach as it tries to get back in touch with its audience. As more publishers look to infuse social networking and other UGC elements with their traditional editorial models, GOOD may serve as a reminder of the importance of keeping focused on the core product. - Chase Promotes Digital Products With Major ‘Masters’ Campaign
Effort Aimed at the Growing Number of Consumers Who Bank Digitally - Revisiting Mequoda’s Multiplatform Media Strategy
The Mequoda Group consults for publishers in the areas of content marketing, multiplatform product development, and strategic revenue optimization. - The Economist Wants to Give You a Sense of Completeness, Even if that’s an Illusion
The Economist sells itself as the only thing you need to read, and that can be a powerfully appealing offer for news consumers — but it’s ultimately just an illusion.
Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay.
