The Definitive Guide to the Best Software For Newspaper Publishers

Industry news is rarely good when it comes to newspapers and publishing. However, opportunities abound for those papers able and willing to roll with the punches. 

With so many of those opportunities knocking online — from the SaaS companies with amazing tools to the fertile ground that is digital editions — it’s important that even newspaper industry stalwarts with ink in their blood and on their fingertips don’t ignore the potential.

 

Google Scraps Plan To Ditch Cookies On Chrome

Google has scrapped plans to ban third-party cookies on Chrome in a move that could save news publishers tens of millions in ad revenue they had expected to lose. But campaigners have warned that the “devil is in the detail” of Google’s new plan to offer Chrome users “informed choice” about the information they share with advertisers.

 

Fanning Personalization: How AI Is Changing Marketing

Almost all businesses are ramping up their personalization. And many are using artificial intelligence/machine learning (AI/ML) to do it, judging by The State of Personalization, a study released Tuesday by Twilio. Of the decision makers surveyed, 89% believe that personalization will be invaluable over the next three years. In addition, 73% agree AI adoption will fundamentally change personalization and marketing. By 2025, 91% of businesses expect to be using AI at least weekly and 59% daily. Indeed, they will view AI as indispensable as email, the study says.

 

Underground Recession: The Hidden Strain On B2B CMOs

The current economic environment has led to significant budget cuts and revenue declines across various industries. Over one-third (38%) of marketing leaders indicate their companies are experiencing flat or declining revenue. However, the impact of slowing revenue isn’t felt equally across all departments. IT, for instance, is unlikely to see any contraction in spending, according to IDC. Marketing departments, on the other hand, are among the hardest hit.