Ad Infinitum: The Ever-Increasing Role Of AI In Advertising
Much has been written (especially by me) about what AI can do for various publishing departments. For the advertising side, new estimates are now saying that, in five year’s time, more than 90% of all ad spending for digital and analog media buys will be AI-enabled.
In its “This Year Next Year: 2024 Global Midyear Forecast,” GroupM is predicting a 94.1% share by 2029, a full three years earlier than it had previously predicted hitting the 90% benchmark for the “growing role of artificial intelligence (AI) and the potential for machine-generated content in advertising.”
The AI Act Compliance Countdown Begins
The AI Act is a sweeping set of rules for technology companies operating in the EU, which bans certain uses of AI tools and puts transparency requirements on developers. The law officially passed in March after two years of back and forth and includes several phases for compliance that will happen in waves. Now that the full text has been published, it officially starts the clock for compliance deadlines that companies must meet. The AI Act will come into law in 20 days, on August 1st, and future deadlines will be tied to that date.
Agency Service Divide: Brands Are Far From Happy
A fair number of brands use agencies for email marketing and other chores. But they may not be getting the service they expect, judging by Mind the Gap, a study from Wpromote, conducted by Ascend2. Of the agencies polled, 76% have high confidence in their service delivery in general. But only 39% of brands are very satisfied.
Social Media Overtakes Search Engines For Discovery Among Gen Z And Millennials
Traditional search engine usage is declining, particularly among younger demographics, who are increasingly turning to social media and mobile devices for their information needs. A new survey from Forbes Advisor and Talker Research reveals a significant transformation in search behavior across generations. The study of 2,000 Americans found that social media platforms are becoming primary search tools for many.
