AOP Census Reveals New Threats to Digital Publishing Industry
The latest findings from the AOP’s seventh annual Content and Trends Census reveal ad blocking is seen as a threat to the publishing business model (65%) the first time the danger has appeared since the census began in 2006 with one in five (19%) citing it as the most significant problem.
Ad Sales: Selling Print Ads in A Digital World
Yes, online advertising is gaining traction every year, but that doesn’t mean print can’t still be a strong media channel for your advertising customers.
Publishers tap Twitter for Snapchat growth
For the handful of publishers that get top billing on Snapchat Discover, attracting new viewers has been pretty straightforward. Everyone else has had to work a bit harder.
