Friends In AI Places? Publishers And Tech Companies Discussing Content Deal

Financial Times is reporting that it and other publishers such as News Corp, The New York Times, The Guardian, and Axel Springer are in early negotiations with leading tech companies to “strike landmark deals over the use of news content to train artificial intelligence technology.” Sources are saying tech companies like OpenAI, Google, Microsoft, and Adobe could pay media organizations a subscription-like fee to use their content with their AI products, something that would, in Financial Times’ words, “set the blueprint for news organizations in their dealings with generative AI companies worldwide.”

 

The Importance Of Editors In The Age Of (Highly Unreliable) AI

Germany’s best-selling newspaper, Bild, is reportedly adopting artificial intelligence (AI) to replace certain editorial roles, in an effort to cut costs. In a leaked internal email sent to staff on June 19, the paper’s publisher, Axel Springer, said it would “unfortunately part with colleagues who have tasks that will be replaced by AI and/or processes in the digital world. The functions of editorial directors, page editors, proofreaders, secretaries, and photo editors will no longer exist as they do today.”

 

Can You Spot An Email Written By A Robot? The AI Email Test

In the past few months, AI language tools have taken the world by storm. The likes of ChatGPT, launched in November last year, and Google Bard, launched this March, have been used by everyone. From University students asking AI to write their academic essays, to email marketing platforms using AI to craft smart, undetectable marketing communications. But is AI-generated marketing actually undetectable? To find out, we surveyed 510 Brits to see if they could spot the difference between brand marketing emails written by AI and those written by an actual human copywriter. 

 

The Irate Customer: People Are Unhappy With The Service They’re Getting

Marketers should be alarmed by the findings in CCW Digital’s 2023 Annual Consumer Preferences Survey. Of the consumers polled, only 4% feel the customer experience has improved in the past year. And 57% say it has gotten worse.