What Publishers Really Think About Time Spent
Time-based metrics are used by almost every leading publisher to measure themselves, but there’s been hesitancy to transact on the basis of numbers like time spent and ad exposure time.
An Engaging Proposal
Audience engagement is a term frequently bantered about in publishing-industry circles—so much so that perhaps it has become a bit diluted.
The Publishers That Put Their Content Directly on Social Platforms
Publishers love social networks for the traffic they send, but the question remains if that inevitably leads them to need to publish directly on those platforms — with the squeamish consequences that could entail.
