Personalized Advertising, Ad-Blockers, And How Publishers Can Better Handle Both
Publishers are all too familiar with the rock, the hard place, and the struggles of being caught between both.
The rise of ad-blockers has presented one such unwelcoming surface, and a new YouGov study has examined the relationship between that technology and ad personalization.
The “Ad-Verse Reactions” report found that more than half of the Americans surveyed (54%) are creeped out by personalized ads, with 44% of those creeped out taking action by running an ad blocker at all times, no matter what site they visit.
It’s a “situation that should alarm publishers … not to mention advertisers,” according to MediaPost’s Ray Schultz.
Wharton researchers just released a fascinating study that questions everything we thought we knew about prompting AI. Spoiler alert: Being polite to Claude or ChatGPT doesn’t always help — and sometimes, it actually hurts.
Safety First: Consumers Say A Reputation For Security Helps Them Decide To Use A Brand
Consumers are more worried about online safety — so much so that 86% say an online platform’s reputation for safety and security is key to their deciding to use it, according to a recent study from Trua titled The State of Trust And Safety In Online Marketplaces.
But it varies by generation. Among the Baby Boomers polled, 93% are likely to agree this is very important, and Millennials and Gen X are also concerned, Gen Z less so.
Consumers Swap Brand Loyalty For Product Experimentation
70% of consumers worldwide have switched brands because they enjoy experimenting, according to a January 2025 Capgemini report.
