Publishers Planning Ahead: Data Collection In A Cookieless Future
A new study has more than three-quarters of publishers taking a cookieless future seriously and investing in first-party data solutions.
“According to research from customer data platform BlueConic, conducted in partnership with WBR Insights, which surveyed 100 senior revenue leaders from across the media industry, 78% of publishers are prioritizing first-party data to address cookie deprecation,” reports Performance Marketing World, with data-collection technologies like customer data platforms and data warehouses as part of those investments.
Additionally, 66% were investing in alternative ID providers as a cookie replacement, 60% in data clean rooms for second-party audiences, and 51% in Google Privacy Sandbox.
Generative AI Races Toward $1.3 Trillion In Revenue By 2032
Generative AI is poised to be a $1.3 trillion market by 2032 as it boosts sales for the tech industry’s hardware, software, services, ads and gaming segments at a compound annual rate of roughly 43%, according to our proprietary market-sizing model. Meta, Nvidia, Microsoft, Alphabet and Amazon.com stand to be at the center of training for large language models.
Nearly all surveyed marketers (99%) are using AI in some capacity and are interested in further exploring its full potential. However, research found that marketers are also struggling with many areas where AI can help, particularly when it comes to creativity and strategy.
Selling Loyalty: Email Most Popular Channel, Social Second
Consumers cherish loyalty programs, and they like the personalized emails that promote them. But many receive too many irrelevant messages, judging by the 2024 Consumer Trends Index study from Marigold, which was conducted in conjunction with Econsultancy. Of the U.S. shoppers polled, 78% will pay more to buy from the brands they are loyal to, up from 72% in the prior year. Email outperforms social media, but just barely.
