The Media Minute – 3 February 2015

New Measurement System for Newspapers And Magazines Enters Next Phase
The UK’s newspaper publishers, in co-operation with consumer magazine publishers, leading advertisers and agencies, yesterday announced the completion of the first round of appraisals for a new audience measurement system.
BBC, Guardian and Metro’s Responsive Makeovers: Who Did it Best?
British publishers are trying to make their sites more readable on mobile devices, but doing so can be a long and disruptive process.
6 Habits of Successful Social Media Marketers
Daily activities separate successful social media marketers from their peers.
Magazine Power in One, Two, Three Mr. Magazine™ Musings
The Power of the Black cover.
Advertising Pays for More Than Today’s Rich Media
Have you ever stopped to think about what our media landscape would look like without advertising?
How to Reach B2B Buyers—A Data-Driven Approach
What is the first step that virtually all B2B buyers take when considering a purchase?
Postmedia Drives Advertising Revenue with Video Partnership
Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market.
Bloomberg Business’ New Look Has Made a Splash — But Don’t Just Call it a Redesign
Bloomberg launched a fresh, new Bloomberg Business Tuesday night, to both acclaim and confusion.
What Publishers Need to do to Earn Trust from CMO’s
CMOs are a powerful force and, by most accounts, they don’t like what they see in digital media.

A forum for the print and digital publishing industries

A forum for the print and
digital publishing industries