The Media Minute – 27 October 2015

Google Launches €150m Fund for Publishers’ Digital News Projects
Google has launched its €150m (£109m) fund for European publishers to tap to develop new digital news projects, with large-scale grants needing approval from a council including Telegraph chief Murdoch MacLennan.
Hearst to Target Online Shoppers with New Digital-Only Site
Hearst Magazines has been adapting its traditional magazines to match the speed of the Web, and now it’s starting to apply what it’s learned to new launches.
The Guardian Tells Brands it Can Drive their Business Goals Further with ‘Fewer But Better’ Ads
The Guardian claims its future commercial model will be powered by “fewer, better” ads across all of its platforms, telling advertisers it can “do more with less” to achieve their long-term business goals.
Twitter Announces New Tools, Partnerships for Finding and Publishing Embedded Tweets
Online publishers are about to get a lot more options for embedding tweets in their stories, with Twitter announcing a new “ecosystem” of products around embedded tweets today at its Flight developer conference.
Niche Publishing Management: 6 Top Tips for Revenue Diversity!
With the transformation of magazines into multi-channel media brands, there is greater opportunity for new kinds of revenue.
What’s Actually Working in Digital Advertising? 8 Publishers on How They’re Bringing in Money
Many publishers’ digital revenues have been on an upward swing in recent years — but it’s not enough to fill the gaps left by print.
TNG Shakes Up Magazine Retail Sales
Shoes continue to drop as the newsstand industry moves, step by step, into the future, led by the giant TNG.
Bot Fraud Seizes One-Third of Publisher Revenues
Online publishing is growing fast, and fraudulent advertising schemes are growing right along with it.
What 3 Publishers Have Learned From their Approach to Paywalls
The Toronto Star, Bild and The Times and Sunday Times give insights into their take on subscription-based models, mulling over their successes and failures

A forum for the print and digital publishing industries

A forum for the print and
digital publishing industries