New Industry Takes to Digital Magazine Apps
A variety of industries and business sectors have already seen the benefits in customer loyalty, marketing, and promotion that can come from digital publications, especially in the form of multi-device compatible apps.
Not Just Quizzes: News is Gaining on Facebook Too
When Facebook said it was changing its formula to reward quality content over click bait and memes, many news outlets accepted it at face value in their coverage.
Publishers Look to Change Digital Replica Strategies as Growth Soars
The proliferation of digital replicas of magazines is accelerating according to the latest ABC audit but a closer look at the numbers reveals many have decreased their circulation in the second half of the year.
The Platform-Publisher Race is Heating Up and LinkedIn is Gaining
Everywhere you look, a social platform of some kind is either looking to become a publisher or has already done so, whether it’s by hiring writers and editors, as Medium has, or by encouraging media companies to allow their content to live on its platform, as both Snapchat and Facebook do.
How The Telegraph Measures Native Ads
Every publisher wants to create more native advertising for brands, but far fewer can say how well any of it works with readers.
