Think Digitally, Act Locally: The Increasing Benefits Of Digital Revenue For Local Media

I recently wrote about the confidence that more than half of editors, CEOs, and digital executives have about the business of journalism in 2025.

Helping point to where that confidence is coming from is a separate, recent survey of thousands of North American local media outlets, which found that nearly half (44.8%) saw an increase in total digital revenue from the year before, and more than two-thirds (67.9%) are increasing their digital revenue budget for the year ahead.

 

Social Media Ads And AI Are Top Of Mind For Marketers This Year

Whatever happens to TikTok, marketers are planning to keep spending big on social media. That’s according to a new report from omnichannel ad platform Mediaocean, which has since 2021 been surveying marketers about consumer and tech trends for a series of biannual reports on outlooks for the industry.

 

Poor Print: Offline Media Spend Will Fall In 2025, Forecast Says

Publishers can take at least some solace from Winterberry Group’s new report, Outlook for Advertising, Marketing and Data: Transformation Accelerates. Total media expenditures will grow by 6.1% YoY to $585 billion in 2025, Winterberry projects. And there will be shifts to largely digital, data-centric channels fueled by investments in ad tech, analytics and AI.  

 

New York Magazine Union Reaches Contract Deal, Averts Walkout

Members at New York Magazine reached a contract deal with management and averted a walkout. Workers told bosses they were ready to walk if management didn’t agree to a successor contract. The new tentative agreement includes wage increases and strong protections on artificial intelligence.