The Media Minute – 17 March 2015

Kung Fu Fighting: Master Ad Sales Advice
Carl, the wise ad sales master–he has some important tips for you.
Confession of a Traditional Publisher: Inhabiting ‘That Moral Middle Ground’
Robots haven’t completely replaced media salespeople, but they’ve forced the role to evolve.
Why i Newspaper is to Launch First TV Advertising Campaign in Two Years
Print newspaper circulations may be in long-term decline across the western world, but i editor Oliver Duff (pictured) believes the UK’s youngest national title can buck the trend.
ASA Calls for Clearer Guidelines Between Vloggers and Brands
The Advertising Standards Authority wants to create clearer guidelines for vloggers and brands, according to Guy Parker, its chief executive, speaking at today’s ISBA annual conference.
Newsonomics: Single-Copy Newspaper Sales are Collapsing, and it’s Largely a Self-Inflicted Wound
Newspapers have hiked prices to squeeze more revenue out of a smaller customer base. But it looks like that trick is already losing its power.
Private Marketplaces: What’s in it for Me?
Digital video advertising has grown from a fledgling industry into one worth over €1B in 2013, and programmatic video ad sales in EU-5 aretipped to reach €369m by the end of 2015.
Hibert Publishing is All in The Family
“There are no secrets. Great people, good systems and hard work!! In today’s publishing world you have to be relevant NOW, “says Gary Hibert, President.
Harte Hanks Acquires 3Q Digital
Harte Hanks announced the acquisition of 3Q Digital Monday, one of the last major search engine marketing digital agencies in Silicon Valley
ABC to Deliver Independent Certification to Newly Agreed Social Video Code
ABC today launches its Social Video Code certification, the latest in its series of independent brand safety certifications to standards set by JICWEBS.

A forum for the print and digital publishing industries

A forum for the print and
digital publishing industries