The Media Minute – 17 June 2014

Four Ways Publishers Can Diversify Sales Channels, Become Less Reliant On Amazon
Some publishers admit that nearly 50% to 70% of their sales come through the Seattle retailer, and if this is the case, then vanishing buy buttons can be a serious problem.
Brands Should Pair Up With Publishers As Facebook Reduces Organic Reach
As Facebook steadily reduces the organic reach of page posts, brands have new decisions to make about how to structure their marketing and advertising budgets as well as where and when branding goals make sense on the social network.
Business Of News: It’s A Whole New Ballgame
Newspaper leaders need to show their journalists how to change, and why.
Attention And Timing Are The New ‘Clicks’
As digital analytics have become more powerful, publishers have more choices to make about their content and how to maximize its impact — in readership, social sharing and revenue.
Digital Media Is Now Bigger Than National TV Advertising, Will Surpass Total TV By 2018
Magna Global issued a report on Monday predicting a major upswing of 8.3 percent for U.S. television advertising revenue in 2014, after a dismal 2013 in which revenues were down 0.6 percent.
Adobe DPS Powers New Samsung Tablet’s Magazine Feature, Papergarden
From a digital reading standpoint, there’s a lot about the tablet that stands out, particularly thanks to Adobe’s Digital Publishing Suite.
If Advertisers (And Agencies) Want To Limit Ad Fraud They Might Consider Better Targeting
It would be nice to think that stories such as that which appeared in the Financial Times would wake up the ad industry, but that might be too much to hope for.
Facebook To Use Web Browsing History For Ad Targeting
Through its ubiquitous “like” buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.
Digital Publishing Metrics—What’s Real?
The ecstasy of digital publishing is that it enables the granular measurement of everything from traffic to ad clicks.

A forum for the print and digital publishing industries

A forum for the print and
digital publishing industries