The Media Minute – 17 February 2015

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers
More than ever, it’s about authentic and compelling stories.
McClatchy Announces Corporate Reorganization and Changes to Advertising, Digital, Technology Operations
The McClatchy Company (NYSE: MNI) plans to reorganize its corporate operations, including expanding its sales and marketing efforts and integrating McClatchy Interactive, the company’s digital hub, into the rest of the company.
UK Publishers, Agencies React to New Native Ad Labeling Rules
Concerns about the proper way to disclose native advertising are as pressing in the U.K. as they are in the U.S.
ABC Results: Publisher Reaction
The ABC yesterday released the consumer magazine circulation results for the July – December 2014 period and publishers have responded with their interpretation of the figures.
Flipboard for the Web Turns Your PC into a Beautiful Internet Magazine
Flipboard is finally showing desktops some love.
6 Months Later, AP’s Robot Journalism is in Full Swing, and it’s Working
In June, AP announced that it would begin using automation technology to write breaking news stories and earnings reports.
Why Ad Buyers are Upbeat on the New York Times’ Digital Transformation
A lot has changed since media watchers were writing The New York Times’ obituary.
The Big Ideas Shaping Publishing
Shrewd minds encourage innovation and evolution without forsaking the DNA of publishing.
3 Best Practices for Creating New Integrated Media Programs
Best ways to integrate our digital and print platforms.

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