- The Latest Tactics Publishers Use To Get Readers To Stick Around
Publishers are spending a lot of time trying to keep readers clicking. - Why Interactivity Is Taking Over Publishers’ Native Ads
What’s old is new again. “Interactivity,” the ad industry buzzword circa 2006, is making a comeback along with the ascent of native advertising. - Digital-Only Publishers Not Oblivious To Condition Of Print Magazine Distribution
During the past week, when the topic was not the World Cup, I’ve had discussions with digital-only publishers who expressed concern about the growing mess that is magazine distribution. - If Newspapers Are Dying, No One’s Told The Farnham Herald
Forget doom, gloom and incipient panic for the moment. 2013’s annual results at the top end of the newspaper market flow are remarkably benign. - 3 Ways Niche Publishers Can Create Successful Mobile Strategies
Everyone has talked mobile strategy for years now, but what does a “real” mobile strategy look like? - Advertisers: Tap Into Social Conversations To Engage Users
Advertisers know their customers won’t always seek them out. - Newspaper Design In The Digital Age
The tables at Syracuse University were adorned with jaw-dropping artwork. - Newspaper Syndicates: Staying Relevant
Did you know the newspaper syndication industry was once so large, there used to be a trade magazine devoted to it? - Traditional Publishing No Longer In Authors’ Best Interests
The Society of Authors’ chief executive has claimed that traditional publishers’ terms “are no longer fair or sustainable”.
