Transparency and Unbiased Reporting The Biggest Drivers In Building Newspaper Trust (New Report)

As I’ve written before, the trustworthiness of newspapers is nothing new, but for all it means to readers and advertisers alike, that fact should continue to be celebrated.

And while I touched upon the main takeaway from the America’s Newspapers study — that local newspapers (and local TV stations) were the most trusted media for more than half of those surveyed — it’s worth diving deeper into what drives that trust.

 

2025 Advertising Spending Forecasts: A Detailed Look at Growth Categories

With 24% of respondents indicating a significant increase and 51% noting moderate growth, CTV/Streaming/OTT Video continues to lead as a top growth category. This trend aligns with eMarketer’s projections, which estimate that digital video ad spending will grow by 13% in 2025, driven largely by consumer migration to streaming platforms.

 

AI Shifts Ad-Tech And Media-Buying Budgets For 2025

Budgets will shift to emerging AI-powered channels that embrace creative automation and conversational commerce as marketers begin to feel more optimistic about the coming year. Seventy-five percent of participants in a study from Smartly released today anticipate a budget increase to support change.

 

A Third of Gen X and Baby Boomer Shoppers Make Purchases After Seeing Digital Ads

LoopMe … has today released US data revealing that consumers from the Gen X and Baby Boomer generations are most receptive to digital ads. Over a third (37%) of 45-54 year olds and 40% of 55-64 year olds stated they make purchases from ads they see online at least every few months — greater than the average of 31%. The findings indicate that marketers will need to be highly targeted with their spend if they want to capitalize on older shoppers’ online ad engagement.