Stay Human: New Study Finds Journalist-Crafted Articles Preferred Over AI
The holidays have come early for human journalists around the world.
A recent study from Ludwig Maximilian University of Munich found that “traditionally-crafted news articles are more comprehensible than articles produced with automation,” with AI’s word choice being a particular point of dissatisfaction for the readers surveyed.
“Readers complained that the AI-produced articles contained too many inappropriate, difficult, or unusual words and phrases,” says the report, originally published in the Journalism: Theory, Practice, and Criticism journal. “Furthermore, readers were significantly less satisfied with the way the automated articles handled numbers and data.”
A unique Pew Research Center study provides a deeper understanding of both the makeup of the news influencer universe and its audience. The project includes an in-depth examination of a sample of 500 popular news influencers and the content they produce, derived from a review of more than 28,000 social media accounts. We also conducted a nationally representative survey of Americans to better understand who regularly gets news from news influencers.
Email Fear And Flight: Workers Dread Opening Their Inboxes
Here’s a sobering thought for B2B marketers trying to reach prospects by email at work: People are afraid to read their emails. To be specific, 78.7% of employees dread opening their work email inbox, and 58.5% fear it on a regular basis, according to a new study by Emailtooltester.
Digital Dominates Advertising, But Traditional Channels Are Still Relevant For Some Sectors
Over 80% of ad spending in the US for technology and electronics (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media, according to EMARKETER’s August 2024 forecast.
