Premium Programmatic Growth Projected To Only Increase Further (New Report)

Programmatic advertisers face a number of hurdles, from brand safety concerns to larger environmental ones.

But the more I’ve written about those issues, the more I see them as not only conquerable, but also responsible for advertisers ultimately achieving even better programmatic results.

Which makes Guideline’s recent data about the programmatic ecosystem all the more confirming, with a reported 47% growth YoY in the premium programmatic market for January through August 2024.

 

Young UK Adults Read Average Of Six News Stories Per Day, Research Finds

Young people visit publisher news websites far more often than they admit to in surveys, according to a new study tracking online behavior. The last Digital News Report from the Reuters Institute for the Study of Journalism, based on a survey of 2,000 adults, found just a quarter of 18 to 24-year-olds in the UK said they had visited a news publisher website or app over the previous week. But now new research based on tracking a representative sample of UK young people has told a more encouraging story for publishers.

 

Most Podcast Listeners Have Responded To Ads, Study Finds

Podcasts continue to pull in listeners and drive sales, judging by Podcast Pulse, a study from Acast conducted by Edison Research. Of the listeners polled, 84% have taken action after being exposed to a podcast-first omnichannel campaign. In addition, 44% have made a purchase and almost 60% have thought more favorably about the brand, according to the study.

 

7 In 10 Consumers Worldwide Prefer Emails From Brands

69% of consumers worldwide say email is their preferred communication channel with brands, according to a June 2024 survey from Emarsys. Email was followed by SMS/MMS, at 53%.