The Continued Trust In Newspapers, And Why That’s Significant To Advertisers

It’s not the first time that research has come back showing newspapers to be especially trustworthy, but it’s still newsworthy all the same.

Kantar’s new US Media Reactions Report found that consumers ranked newspapers No. 1 for trust, relevance / usefulness, and even consumer advertising receptivity. 

That last ranking is particularly noteworthy considering what Kantar’s press release calls “over-targeting” in ad experiences, which is “driving consumers back into offline channels and more ‘natural’ advertising experiences like retail media networks and news publications.”

 

Unwrapping Success: Key Investments Driving Holiday Sales

While the festive mood is encouraging, our report makes it clear that consumer optimism alone won’t guarantee success during key shopping events like Black Friday and Cyber Week, as well as the overall holiday shopping season. To profit, brands must invest in three main areas to attract and retain customers while boosting conversions: Modernizing their eCommerce platforms, powering social commerce and harnessing artificial intelligence (AI) for a wide range of use cases with proven ROI.

 

Crabby Customers: Over Half Will Jump After A Single Bad Experience

Email teams noticing a lagging response should look beyond their latest creative to place the blame. It may not be their fault. Rather, it could be due to a disappointing customer experience. Moving into 2025, 53% of customers worldwide will walk or reduce their spend after a single bad experience, up 2.7% earlier in 2024, according to 2025 Consumer Trends, a study by Qualtrics XM.

 

CFOs Are The Most Skeptical Of Marketing’s Value

40% of senior marketers worldwide say their CFO is most skeptical of marketing’s value at their company, according to data from Gartner. With budgets tight, marketers are under increased pressure to prove ROI to CFOs. Demonstrating that your tactics are working is even more important so marketers must have solid measurement strategies to demonstrate the value of dollars spent.