The Big Bang: TV and Online Data Join to Form New Media World
The breadth of audience data for TV has grown tremendously in the past few years. The industry that has primarily used age and gender for targeting for decades now has more data than ever available.
Avoid “TMI” in Media Ad Sales
You are a media ad sales rep on your game. You know your stats, your pricing, your integrated packages, your creative revenue strategies. You are positively full to the brim with great ideas for your advertising clients.
Digital Shift the Only Way to Save Some Newspapers
With all of the focus on making the transition to digital and how that is helping news outlets and periodicals alike, it’s easy to overlook the fact that it’s not just about increasing ad revenue or reaching subscribers where they read.
Digital Leading the Way for Revenue Growth in Radio
According to new research issued by Borrell Associates on behalf of the Radio Advertising Bureau, the radio industry will crack the half-billion-dollar mark in digital advertising in 2015 for the first time, growing revenues 18%.
Instagram Carousel Ads
Instagram Unveils Clickable Carousel Ads: The new carousel ads on Instagram are “a new way for brands to share more images with people interested in their posts.
