Inbox Engagement: Why Sponsored Content Means More In A Newsletter
There’s a reason newsletters have been making headlines recently, in my blogs and beyond.
Because they consistently work.
A recent study from MAGNA Media Trials confirms that readers not only find them to be their preferred news source, but that built-in trust means 65% of those surveyed are more receptive to the sponsored content within newsletters.
AI Revolution For News Publishers Is Only Getting Started
Personalized news and information consumption will bring about a profound transformation in digital publishing. The widespread integration of generative AI into these domains will necessitate a comprehensive overhaul of existing news and information websites. The repercussions of these revolutionary changes will be so profound that, in retrospect, we will marvel at the relative simplicity of information consumption in the past. It is imperative that we swiftly embrace these advancements to remain competitive and avoid being left behind. The time for action is now.
Our annual Trust in Advertising Report tracks advertiser attitudes about the content environments they’re supporting with ad dollars – and to what extent they are conscientiously supporting high-quality legitimate publishers and information sources, or inadvertently funding bad actors profiting off disinformation or fraud.
Eighty Percent Of Brands Have Concerns About Agency Use Of GenAI
Nearly two-thirds of brand owners (63%) are already using generative AI in their marketing strategies, according to new research from the World Federation of Advertisers (WFA) but many have serious concerns about the technology.
