Highly Recommending: Magazine Readers ‘More Influential’ Than Other Media Users (New Report)

Nine out of ten Americans won’t agree on much this close to Election Day.

But there is one thing that unifies nearly 90% of adults these days.

Engaging with magazine media.

A News/Media Alliance report says 223 million Americans make up magazine media’s print and digital audience in 2024, with 87% engaging with magazine media in the last six months in a trend that’s “been stable over the last four years, indicating a strong and loyal magazine audience,” the report’s press release says.

 

Why News Publishers Should Not Give Up On Print

What is missing today … is a discussion not only about how a mix of different formats offering quality journalism is essential, but how it should be packaged, delivered, and presented to best meet the needs and expectations of different readers, creating opportunity for long-term profitability. There are still several examples of publishers continuing to invest also in their printed newspapers. Not just because they are staunch supporters of the paper as a product, but because they simply know that print creates unique conditions for profitability.

 

Programmatic Carbon Footprint: Brands Struggle To Achieve Sustainability

It’s not clear that most programmatic advertisers want to reduce their carbon emissions. But some are trying…. Sustainability in Media Planning notes that “1,000 ad impressions emit between 50-1,500+ grams of carbon.” And, “Every minute spent on social video consumption emits about 2.6 grams of carbon.” But it turns out that 2% of sites targeted in programmatic campaigns drove 50% of emissions. 

 

Instagram Sees Drop In Publisher Engagement, Ad Spend

Instagram’s appeal to publishers is waning, with 86% of publisher professionals posting content on the platform in Q3 2024, down from 91% a year ago, per Digiday research. Similarly, publishers’ ad spending on Instagram is decreasing, with 55% purchasing ads in the past month, down from 61% last year.