Sign-Up Sweeteners: What Your Newsletter Needs To Offer In Exchange For Emails
As publishers, we always believe our content to be the best.
But as publishers, we also know our content quality can’t do it alone.
To build an audience, publishers need more. And a new survey about the much-beloved email newsletter shows how willing consumers are to sign up for these audience-developing godsends … if, as LiveIntent says, “there’s value on the table.”
In Q2 2024, worldwide clickthrough rates (CTRs) for search was 1.63%, more than double that of social (0.66%) and quadruple that of retail media (0.39%), according to a July 2024 report by Skai.
Better On Weekends: B2B Leaders Often Consume Content On Their Days Off
B2B marketers trying to reach high-level decision-makers should do so when they are available: on weekends. There has been a 23% surge in weekend web traffic from CEOs, CFOs, CIOS, CMOs and VPs of sales, DesignRush reports. The report specifically covers web traffic, but the uptick in weekend involvement presumably includes email.
2024 Retail Media Pulse Report
While satisfaction with retail media is positive, we also found a growing demand for innovation within the space. Marketers and brand owners are looking to leverage AI, real-time targeting, and programmatic solutions to infuse efficiency and effectiveness into their retail media operations.
