As of 2021, 89% of marketers use email as their primary channel to generate leads. It’s a great way to reach audiences directly with multimedia and catered calls to action. And, it allows a business to remain at a customer’s top-of-mind while gaining traction in a calculated way that can be measured and analyzed … The only catch? Compliance. Many marketers and content creators remain in the dark when it comes to the legalities of email marketing content. In fact, most are unaware that some pretty strict email laws exist, limiting what can and can’t be done.
After years of speculation, setbacks, and criticism Google is trialing a new proposal in its Privacy Sandbox initiative called “Topics” which it claims will facilitate interest-based advertising long after it sunsets third-party cookies in its Chrome browser in 2023. The online giant confirmed the planned rollout of Topics Tuesday after it claimed to consider feedback from its earlier Privacy Sandbox proposals which raised concerns from third parties around the potential for Google to self-preference its own ad stack.
Over the last year, performance marketers have been feeling the squeeze on all sides with mounting data privacy changes, an increasingly crowded digital marketplace and a new era of pandemic-induced shopping habits. The changes have pushed many of them, from small to midsize brands, to reconsider full-funnel marketing strategies, striking a more concerted balance between brand building and direct response marketing. That means rolling out more marketing touchpoints, like out-of-home and streaming video, in addition to performance marketing tactics like social media and paid search.
The good news, as many are forecasting, is that 2022 is shaping up to be a promising year for advertising growth. GroupM is calculating the growth rate to continue to rise by 9.7% — up almost an entire percentage point from its own previous forecast … Coming out of the last few years and following what many were calling The Great Resignation, perhaps there’s no better time to embark on what I’d like to call The Great Recruitment — an opportunity to bring great, available talent together with 2022’s promising opportunity for the good of your publication.
