Tech Check: Google Makes First Exemption Payment To Canadian Publishers
Where Canada/United States relations go after this week is anybody’s guess, but those recent posturing headlines have obscured other Canadian-partnership news that loom large in the publishing world.
Of course, I’m referring to the safe arrival of the massive check Google had dropped in the post, allowing the company to stay in north-of-the-border business.
Google is a massive presence on the modern web. They’ve held 90%+ of the global search market share for 15 years. Even the rise of AI tools has been unable to budge that number (so far). They get <9% of all web visits, but send more than 60% of all referring traffic to other sites.
Those Tiresome Emails: Consumers Quick To Switch When They Get Too Many
Email remains the most popular channel with consumers, but it is easy to annoy them with excessive volume and lack of personalization, judging by The 2025 Optimove Consumer Marketing Fatigue Report. Of the shoppers polled, 59% prefer email as their primary channel for messages, compared to 18% who prefer social media. Moreover, 48% notice email over other channels. But there is a risk of overuse …
Consumers Like Locally Targeted Ad Messaging
68% of US internet users think marketing from national brands with local messaging makes ads more relevant and shows advertisers are investing in local communities, per a study from The Harris Poll and Locality.
