Marketing CRMs track digital interactions on websites and social media, send automated emails based on sales readiness, and so much more. They’re undoubtedly a necessity of every business to nurture leads, retain clients, and everything in-between. Moving beyond utilizing the basics of the software, what’s in store for the marketing CRM in 2022?
In 2020, at the peak of the global pandemic, more people were paying for content from trusted news sources or hobby and entertainment magazines delivering much-needed distractions. In 2021, subscriber retention became the primary focus for publishers. For Media Voices annual Media Moments report, Esther Kezia Thorpe has been looking at what publishers were doing to make sure people paying for content stick around.
Over the last year, performance marketers have been feeling the squeeze on all sides with mounting data privacy changes, an increasingly crowded digital marketplace and a new era of pandemic-induced shopping habits. The changes have pushed many of them, from small to midsize brands, to reconsider full-funnel marketing strategies, striking a more concerted balance between brand building and direct response marketing. That means rolling out more marketing touchpoints, like out-of-home and streaming video, in addition to performance marketing tactics like social media and paid search.
We’ve come a long way since the very first American publication in 1741. Who knows if Benjamin Franklin and his chronicling competitors had any idea that their budding industry would blossom into something that, just last year, had an annual global revenue of approximately $67.56 billion? Thanks to both their centuries-long resilience and progressive nature to adapt, magazines continue to be a worthwhile project to embark on. If you’re looking to start a magazine or pivot to digital editions, read on. We’re outlining the basic steps of how to start a magazine in 2022.
