Why Is The September Issue So Important? For years, September has been a huge month for fashion publications. Featuring all of the coming fashions for the fall and winter seasons, fashion and lifestyle print publications’ September issues are historically the largest of the year.
5 Expert Tips To Improve Your Product Conversations With Advertisers It’s great when advertisers are committed to print or excited about the possibilities of digital. But sometimes, even now, you need to prove to your clients how “either-or” thinking can actually hurt their marketing efforts.
Behind Foreign Affairs’ Surge In Circulation If paid content is truly dying in the digital age, Foreign Affairs hasn’t received the memo. Over the last five years, the bimonthly journal — focused on international relations and U.S. foreign policy
How Magazine Companies Must Change Magazine publishers everywhere are campaigning for “magazine-media”, the neatly-named vision for print brands fighting for the future. Ranged against the brutal competition for consumer time and advertising cash, the campaigns are positively affectionate.
How Marie Claire Plans To Double Readers In 18 Months Marie Claire has set itself a goal to double its U.K. readership to 2 million monthly uniques in the next 18 months. According to Rich Sutcliffe, digital director for Time Inc., the title hasn’t reached its full potential online.
How Data Analysis Sharpens Up Your Content How relevant is your brand’s published content? How do you know what your customers like (and don’t like)? And how can you improve your content to make it perform better?
