What makes a magazine sell? An interview with buyer Marc Robbemond So you want to publish a magazine? is packed with useful advice for aspiring publishers. The book covers every aspect of launching a new title, from developing an initial concept to working with advertisers, printers and distributors.
Video: Making the Most of the Mobile Opportunity The video below is excerpted from the recent Publishing Executive webinar, “Strategies for Optimizing and Monetizing Mobile Content.” The full webinar is available on-demand here.
How magazine companies must change Magazine publishers everywhere are campaigning for “magazine-media”, the neatly-named vision for print brands fighting for the future. Ranged against the brutal competition for consumer time and advertising cash, the campaigns are positively affectionate
The Value Of Niche Sites: Q&A With Q.Digital’s Scott Gatz Supply-Side Insider discussed industry issues with Scott Gatz, CEO and founder of Q.Digital, a multi-brand publisher targeting the LGBTQ market, whose properties include Queerty and GayCities.
What You Need to Know This Week Shape publisher Tim O’Connor has been let go and Chris Guilfoyle will take his place as part of a series of changes to Meredith’s brand leadership.
