Seven Magazine Pro’s Share Their “Best Mistakes” If you run a google search for “quotes about failure,” you come up with a really robust list of results. It’s almost a cliché. But even in clichés, there’s always a kernel of truth.
How W Continues To Break The Fashion Magazine Mold Fall fashion previews have been hitting newsstands over the past couple weeks, and for some brands, it’s more of the same. That is, we see racks full of covers with models dressed in high-fashion garb that would require some readers to max out their credit cards.
Google Says It Wants To Help Publishers Fight Facebook If there’s one macro trend with which almost every publisher is struggling, it’s the increasing distribution power of platforms like Facebook, and how that is continuing to disrupt traditional media business models.
Magazine Readers Are Wealthy & Well Educated, Usps Study Finds The quintessential subscribers to printed American consumer magazines are wealthy, well-educated empty nesters who live in a single-family house, a recent U.S. Postal Service study suggests.
Why Publishers Are Turning To The Atomisation Of Content Atomisation of content takes stories and breaks them down into simpler formats and chunks, like a single image or tweet, which is easier to share and digest on mobile.
Publishers Should Focus On Doing What Google And Facebook Don’t Do Publishers often wring their hands over the growing power of Facebook and Google in the digital advertising market, but Bryan Wiener, CEO of digital agency 360i, believes that anxiety is misplaced.
