Make The Most Of Shareable Content Gretchen Tibbits knows how to create a direct and continuous dialogue with readers. As COO of Little Things, she leads a brand dedicated to “doing well by doing good.” The company has experienced unprecedented growth since its launch in 2014, becoming the fifth largest mobile site and number one in engagement per article on Facebook.
3 Ways Publishers Can Use KPIs To Make Data Actionable Publishers collect massive amounts of data, not just through magazine subscriptions, but also from every platform where they create content, including social media, newsletters, event registrations, and their websites.
Hearst Unleashes Fashion-Centric Advertising Campaign To Bolster September Issue Sales When magazine readers think about fashion, Hearst wants them to think about its titles. The New York-based publisher is rolling out an aggressive outdoor campaign for the September issues of four of its core fashion titles: Harper’s Bazaar, Elle, Marie Claire and Town & Country.
July Held Strong With 60 New Titles – 10 With Regular Frequency Summertime brings hot temps, great tans, super vacations & awesome magazines to accompany us on those funfilled, beach-driven days. And July proved true to that statement, with 10 new titles promising regular frequency.
Top 10 Best Selling Magazines In The World Over the course of the last few decades, print publications have been phased out in place of online publications. It’s the way of the world now. Most people prefer to read news online over print.
‘Mr. Magazine’ On Why Print Magazines Just Won’t Die Walking into his office at The University of Mississippi’s Meek School of Journalism and New Media, you are met by mountainous stacks of magazines on all sides. After your eyes adjust, you find Dr. Samir Husni, aka “Mr. Magazine” sitting at his desk amid magazine titles piled high.
Digital Media Is Worried Readers Are Burning Out On Too Many Ads During Facebook’s second-quarter earnings call in late July, Chief Financial Officer Dave Wehner said that the social media network’s ad load — or the number of ads on a website or platform — was going to be a “less significant factor in driving overall growth, especially after mid-2017.”
