- Google’s Vision For The Future Of Online Ads (And Where Publishers Fit In)
Calderon manages publisher partnerships, and he explained how Google is working to improve the online ad experience and cope with the many issues currently bogging down publishers, advertisers, and consumers online. - Hearst Magazines UK Refreshes ELLE UK, Trials ‘Print On Demand’
Hearst is also pioneering a ‘print on demand’ distribution approach for the September issue to target the ELLE audience. - Surprise: Teen Magazines Aren’t Dead
When you think of teens a few decades ago you think of them ogling photos of dreamy heartthrobs in Tiger Beat and reading about how to get clearer skin in Seventeen. - Facebook Is Cutting Traffic To Publishers In Favor Of User-Generated Content
Facebook is tweaking its News Feed algorithm to prioritize posts that come from users’ family and friends. - Why Publishers’ Engagement Metrics Are All Over The Map
Publishers are increasingly relying on engagement measurements to show their ability to reach audiences on Facebook. - 3 Publisher Strategies For Making Money From Online News Video
As the problems of display advertising around text continue to grow, many media companies have been looking at online video as a way of driving revenues. - The Stats Don’t Lie! Monetizing Video With Publisher Tim Hermes
We checked in with niche publisher Tim Hermes on how to best develop a solid video strategy that generates revenue. - Hibert Publishing Sells Off Magazine Assets
Hibert Publishing has sold Colorado Parent and Westchester Family in two separate deals that owner Gary Hibert said likely mean the end for the company he’s run since Nov. 2012. - The New Yorker, Buzzfeed, And The Push For Digital Credibility
IT’S ONE OF MAGAZINE JOURNALISM’S most pressing questions: How can publications that have long captivated print consumers earn the trust of wary online readers?
