- What Are The Best Practices For Preventing Deliverability Issues?
As most marketers know, deliverability issues can make or break a campaign. - Future Of Digital: Business Insider’s Crystal Ball good business. Business Insider CEO Henry Blodget and its BI Intelligence research service distilled a slew of digital trends
- Advertisers Flock To Programmatic Buying
Advertisers continue to embrace real-time bidding, which is expected to account for a significant share of all display ad spending in the U.S. this year and in the near future - Story As Strategy: How Social Storytelling Leads To Business
To learn how you can use stories to sell - Media Members React To New York Going Biweekly
New York is switching to a biweekly publication beginning next year. - How The Ftc Can Solve Native Advertising’s Identity Crisis
Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers’ attention. - Amazon Tablet Sales Hammer Competition
If the fourth quarter matters as much to tablet sales as it does to other consumer electronics devices, Amazon (NASDAQ: AMZN) will almost certainly have a huge lead.”
- Out Of Print, Maybe, But Not Out Of Mind
Books are dead. Long live the book. - Watch Industry Pros Discuss the Future of Digital Longform Friday
Several heavy hitters in the world of longform digital publishing will make appearances at Columbia University’s Tow Center for Digital Journalism to discuss the future of longer narratives online.
The Media Miniute – November 26 , 2013
- Missing In Action: Tablet Editions Failing To Attract New Ad Dollars
Tablet magazine publishers are finding it difficult to get their ad agency customers to consider tablet-only ad campaigns. - The Downside Of Digital Media’s Scale Fetish
Certain metrics can make your business look good, but that doesn’t necessarily mean you have a good business. - Two Custom-Publishing Powerhouses Join Forces
Two companies that are leaders in the custom publishing industry are being combined under the aegis of a New York-based private equity firm. - Worries Grow That Facebook Is Overdoing It With Ads
Facebook has fully embraced its marketing side. - Mobile Advertising: Are You Seizing This Billion Dollar Opportunity?
Mobile presents a major challenge to marketers. - Journalists Can Use Pinterest, But With Limitations
I will be pinning this how-to Poynter article to my Pinterest page, afterall. - Linkedin Introduces Showcase Pages: This Week In Social Media
LinkedIn’s new Showcase Pages “are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community.”
- 3 Website Mistakes You’re Probably Making
The task of putting out periodicals requires a discipline rarely put into online publications. - 4 Field Service Management Solutions to Keep Your Jobs on Track
If you don’t have a proper system for tracking invoices and payments you could be losing revenue from lost or late invoices.
The Media Minute – November 19, 2013
- Responding To Reader Requests, More Publishers Add Iphone Support To Their Newsstand Apps
It’s nice to be wanted if you are a magazine publisher. So, responding to remarks made in reviews inside the App Store, many publishers are adding iPhone support to their Newsstand apps. - Amazon’s New Analytics Tool Can Scrutinize Massive Amounts Of Data
Amazon Web Services this week rolled out a new cloud-based data analytics tool named Kenesis, which can analyze massive amounts of data in real time and be paid for by the hour. - The Future Of Media, As Told By Google Autocomplete
Yesterday, we explored how Google Autocomplete views agencies. The big conclusion: Google has a firm grasp on the many stereotypes about the many people in agencies. - Maintaining Your Niche In A Fragmented Media Environment.
Why quality and engagement matter as content sources multiply. - Digital First Will Add Paywalls At Most Of Its Daily Newspapers
Digital First Media plans to expand its paywall offerings to most of its 75 daily newspapers - THow To Draw People To Your Facebook Page Again And Again
Are you looking for creative ways to bring people to your Facebook page? - How & Where Social Media Users Get Their News
Twitter has gotten more attention lately, but Facebook still has massive advantages in content consumption.
- Twitter ‘Banner Ads’: Good For Engagement, Not For Traffic
Twitter’s new image-centric design is giving its advertisers’ promoted tweets an engagement boost but might actually decrease clicks to an advertiser’s site. - Why The Father Of The Consumer Internet Invests In E-Commerce
Steve Case brought the Internet to Main Street. Now he wants everyone to open an online store.
The Media Minute – November 12, 2013
- Digital Media to Average 15.5 Hours Daily by 2015
Average American will soon spend 15.5 hours on digital media each day. - A New Breed of Trade Publication for the Digital Kids
Digitally native publishers with innovative business models are putting a new spin on a creaky old fixture: the trade publication. - Should You Redesign Your Website? 4 User-Friendly Flowcharts
Not all publishers have undertaken a redesign to make their websites easier to navigate and responsive to mobile. - Movie Loft: The Publisher Without a Website
Websites and mobile apps are expensive, so some small publishers are taking a different route. - What Printers Should Talk about Online
Many business buyers do not contact suppliers directly until 57% of their purchase process is complete. - The Twitter had less media coverage than Facebook in month before IPO
News360 says Twitter had 31 percent more media coverage than Facebook - How to Improve Your Facebook Marketing Using Facebook Insights
Six ways to improve your Facebook page performance with statistic comparisons.
- 4 Social Analytics Tips to Improve Your Social Media Marketing
Do you want to know which social network drives the most leads to your website? - Flipboard Moves into Commerce with New Shopping Channel
App evolving from content discovery to products - Twitter Still Finding Its Wings in Bumpy IPO
Drop in stock price on day two - No Joke: The Onion Quits Print Editions
Satirical weekly was down to three from a peak of 17 editions - Learning to Build and Break While Teaching Journalism
Experiment in community mobile publishing and sponsored content
The Media Minute – November 5, 2013
- 3 Ways CRM Improves Your Business Processes
CRM: How does that really improve the way your company does business? - Is Online Advertising Getting Too Complex?
ust how complex has online advertising become? Very — especially among the biggest spenders. - Why USA Today’s Huge Growth in Digital Circulation isn’t What it Seems
One in four consumers plans to make a purchase from a retailer they never bought from before. - Google Search Trends: Consumers To Spend More Online This Holiday Season
Screen inkjet technology is a force to be reckoned with in a growing number of production applications. - Half Of All Ad Campaigns Will Be Multiscreen By 2016
In three years, about half of all media campaigns are expected to be multiscreen campaigns. - The New York Times is Running Hard, but Staying in the Same Place — and Ads are a Big Part of the Problem
The New York Times is seeing continued growth in subscription revenue thanks to its paywall. - Publisher’s Statements Show Magazines With Digital Editions Have Something to Celebrate
When you have been in publishing for 30+ years you tend to get a bit cynical when reading the remarks of magazine executives and trade association managers.
- Flipboard Lands a Whale as it Signs a Deal to Add Time Inc. Magazines to its Platform
Flipboard has signed a deal with magazine publisher Time Inc. to add the company’s titles to its mobile content-aggregation app. - Embracing Connectivity in a Digital World
Over the past few years, the word “digital” has gone from merely denoting a replica of a print magazine to just about anything you do electronically.
The Media Minute – October 29, 2013
- Who Should Regulate Native Advertising?
American Magazine Conference debates the issue. - Newspaper Industry Will Lose More Than $1 Billion in Advertising
Gannett, which owns 81 community newspapers and USA Today, is representative all by itself. - The 11 Tactics Every Business Should Know Before Selling with Social Media
Selling with social media seems like it would be a no brainer. - Unique Digital Printing Technology Makes Screen USA Media Day a Great Success
Screen inkjet technology is a force to be reckoned with in a growing number of production applications. - MMS Could Be the Next Big Mobile Marketing Channel
“Mobile advertising” usually conjures up images of banner ads or maybe native advertising, but a few firms think the future is in the humble text message. - NYSE Holds First-Ever Mock Opening for Twitter IPO
New York Stock Exchange held a “successful” test run for Twitter’s IPO on Saturday. - Smartphone, Tablet Revenue Overtaking Consumer Electronics
The massive consumer electronics market historically has dwarfed the tablet and smartphone segment.
- Embracing Connectivity in a Digital World
Over the past few years, the word “digital” has gone from merely denoting a replica of a print magazine to just about anything you do electronically. - At Digital Edge Live: Social, Video Keys to Connecting With Audiences
B2b marketers are pushing ahead full-speed with social media and online video.
The Media Minute – October 22, 2013
- Close to Half of All Americans Own a Tablet or E-reader
43% of America’s adult own a tablet or E-reader. - Newspapers Employ Porous Metered Paywalls Designed to Limit the Damage
Many newspapers with metered paywalls, have huge holes in their system. - Some Publishers Find the App Store Can Be a Pretty Mean Place
Do native tablet editions fare better than replicas. - Associated Press Is the Latest News Organization to Try Sponsored Content
The Associated Press is planning to introduce sponsored articles into the stream of news stories. - Just Look At How Google Dominates Ad Tech
In ad-tech, there's Google and then there's everyone else.
- Who Killed the Magazine App?
MPA reported some seemingly encouraging results for an industry that’s become all too used to bad news. - The Roadblocks of Native Advertising
Could native advertising be hitting a wall? - Journalism Textbooks Have Seen Their Future and It is Digital
An animated, thickly illustrated website freckled with hyperlinks doesn’t say “textbook” the way a musty hardcover does. - Google’s Doubleclick, Facebook in Ad Partnership
Google said Friday that clients of its DoubleClick will now have access to Facebook ads, too.
The Media Minute – August 5, 2013
- Digital Media Breathes Life Into Advertising Economy
A rise in marketing budgets, particularly for new media, is nurturing the green shoots of recovery. - A Cover in Print is Worth Thousands Of Tweets: Controversy Anyone?
Just Visit Your Nearest Newsstand. See And Feel The Power Of The Magazine Cover. - Online Publishing
It all ads up – tips to make your advertising pay off. - Quartz’s Email-centric News Coverage
Quartz sends an email called the Quartz Daily Brief each morning. - Magazines' iPad Editions See 24% Ad Boost in Q1
Magazine publishers are seeing more advertisers warm up to their iPad editions. - New York Times Looks To Video To Offset Declining Ad Revenue
The New York Times is looking to create “significantly more” video to meet the demand of readers, a move that will also help it scoop up lucrative ad dollars… - The Days of Big, Drawn-Out Publishing Technology Platform Investments Are Over
Publishing Technology moves too fast, Publishers are taking an iterative approach to infrastructure and systems development. - Huffington Post Pushes Further Into Sponsored Content
HuffPost Partner Studio will make advertising that looks like regular Huffington Post content. - Germany Strikes Out in Bid To Make Google Pay For Headlines
German news publishers are choosing to “opt in” to Google News.
The Media Minute – August 12, 2013
- Leaning Towards A Better Way To Gauge Consumer Media Interaction
Here’s a better framework for gauging media consumption habits.
- Good Magazine Apps Get Updated While Junk Apps Crowd Out Publishers
The Apple Newsstand is “full of crap” a magazine publishing executive told me last month when explaining why he no longer was interested in launching original magazines into Apple’s ecosystem - Digital Publishing: Tumbling For Pageviews
Tumblr, the popular social blogging platform that is home to more than 114 million blogs, has been in the news recently thanks to its $1.1 billion acquisition by media giant Yahoo. - Woman’s World Dethrones Cosmopolitan As The Single Copy Sales Queen
There is a new queen ruling the newsstands on an issue by issue basis. - The Tricky Business Of Predicting Where Media Will Go Next
What's next for The Washington Post? With a new owner, the paper is stepping into a new era. - NY Times Publisher Says Newspaper Not For Sale
The New York Times controlling family and publisher have said. - How Journalists can Improve their Storytelling by Embracing Design Thinking
Takes you through the five pillars of design thinking - Amazon Says It is Now Accepting HTML5 Web Apps For its App Store
HTML5 web apps can now be discovered, downloaded, installed and used in the Amazon Appstore. - 70% of Fortune 500 CEOs Aren't Using Social Media
CEOs from the majority of the world's largest companies don't seem to care much for social media.
The Media Minute – September 03, 2013
- MediaGuardian Lists Digital Consumer as Most Powerful Industry Figure
The digital consumer – listed as “you” – tops MediaGuardian’s annual ranking of the UK’s 100 most powerful industry figures this year. - Facebook’s Value Climbs Above $100 bn for First Time
Facebook bobbed above a $100 bn market capitalisation for the first time on Monday, almost exactly one year since its record low. - U.S. Judge Wants External Monitor for Apple in E-Books Case
U.S. District Judge suggested a final injunction would not restrict Apple’s agreements with suppliers of other types of content such as movies, music and TV shows. - Tribune Company Reports Lower Earnings as Revenue at Both Print and Broadcasts Units Falls
The Tribune Company reported Q2 earnings fell almost 66 percent to $66.3 million from $170.8 million. - Is the iPad Era Already Drawing to a Close?
When it comes to Apple, hope and pessimism spring eternal. Just ask the accidentally dueling billionaires Carl Icahn and Larry Ellison. - 5 Ways to Increase Engagement With Facebook’s New Page Insights
The new page insights will be available to all page administrators by late summer, according to Facebook. - Some Advice For Media: Just Because You Can Measure Something Doesn’t Make It Important
Many media companies have an obsession with measuring things, without understanding what is important and therefore worth measuring. - Digital Subscription Service Press+ Adds Tool To Help Publishers Monetize Video
Press+ launched a new tool to let publishers monetize video. - Here’s How Tech Journalists Choose Which Startups To Cover
Jenna Wortham, tech reporter for The New York Times, wrote a story speculating on which startups might blow up in coming months.