The Media Minute – Page 55 – A forum for print and digital publishing industry

The Media Minute – October 29, 2013

October 30, 2013 Sowmya Angola

Who Should Regulate Native Advertising?
American Magazine Conference debates the issue.
Newspaper Industry Will Lose More Than $1 Billion in Advertising
Gannett, which owns 81 community newspapers and USA Today, is representative all by itself.
The 11 Tactics Every Business Should Know Before Selling with Social Media
Selling with social media seems like it would be a no brainer.
Unique Digital Printing Technology Makes Screen USA Media Day a Great Success
Screen inkjet technology is a force to be reckoned with in a growing number of production applications.
MMS Could Be the Next Big Mobile Marketing Channel
“Mobile advertising” usually conjures up images of banner ads or maybe native advertising, but a few firms think the future is in the humble text message.
NYSE Holds First-Ever Mock Opening for Twitter IPO
New York Stock Exchange held a “successful” test run for Twitter’s IPO on Saturday.
Smartphone, Tablet Revenue Overtaking Consumer Electronics
The massive consumer electronics market historically has dwarfed the tablet and smartphone segment.
Embracing Connectivity in a Digital World
Over the past few years, the word “digital” has gone from merely denoting a replica of a print magazine to just about anything you do electronically.
At Digital Edge Live: Social, Video Keys to Connecting With Audiences
B2b marketers are pushing ahead full-speed with social media and online video.

The Media Minute – October 22, 2013

October 23, 2013 Sowmya Angola

Close to Half of All Americans Own a Tablet or E-reader
43% of America’s adult own a tablet or E-reader.
Newspapers Employ Porous Metered Paywalls Designed to Limit the Damage
Many newspapers with metered paywalls, have huge holes in their system.
Some Publishers Find the App Store Can Be a Pretty Mean Place
Do native tablet editions fare better than replicas.
Associated Press Is the Latest News Organization to Try Sponsored Content
The Associated Press is planning to introduce sponsored articles into the stream of news stories.
Just Look At How Google Dominates Ad Tech
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In ad-tech, there's Google and then there's everyone else.
Who Killed the Magazine App?
MPA reported some seemingly encouraging results for an industry that’s become all too used to bad news.
The Roadblocks of Native Advertising
Could native advertising be hitting a wall?
Journalism Textbooks Have Seen Their Future and It is Digital
An animated, thickly illustrated website freckled with hyperlinks doesn’t say “textbook” the way a musty hardcover does.
Google’s Doubleclick, Facebook in Ad Partnership
Google said Friday that clients of its DoubleClick will now have access to Facebook ads, too.

The Media Minute – August 5, 2013

September 6, 2013 admin

Digital Media Breathes Life Into Advertising Economy
A rise in marketing budgets, particularly for new media, is nurturing the green shoots of recovery.
A Cover in Print is Worth Thousands Of Tweets: Controversy Anyone?
Just Visit Your Nearest Newsstand. See And Feel The Power Of The Magazine Cover.
Online Publishing
It all ads up – tips to make your advertising pay off.
Quartz’s Email-centric News Coverage
Quartz sends an email called the Quartz Daily Brief each morning.
Magazines' iPad Editions See 24% Ad Boost in Q1
Magazine publishers are seeing more advertisers warm up to their iPad editions.
New York Times Looks To Video To Offset Declining Ad Revenue
The New York Times is looking to create “significantly more” video to meet the demand of readers, a move that will also help it scoop up lucrative ad dollars…
The Days of Big, Drawn-Out Publishing Technology Platform Investments Are Over
Publishing Technology moves too fast, Publishers are taking an iterative approach to infrastructure and systems development.
Huffington Post Pushes Further Into Sponsored Content
HuffPost Partner Studio will make advertising that looks like regular Huffington Post content.
Germany Strikes Out in Bid To Make Google Pay For Headlines
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German news publishers are choosing to “opt in” to Google News.

The Media Minute – August 12, 2013

September 6, 2013 admin

Leaning Towards A Better Way To Gauge Consumer Media Interaction
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Here’s a better framework for gauging media consumption habits.
Good Magazine Apps Get Updated While Junk Apps Crowd Out Publishers
The Apple Newsstand is “full of crap” a magazine publishing executive told me last month when explaining why he no longer was interested in launching original magazines into Apple’s ecosystem
Digital Publishing: Tumbling For Pageviews
Tumblr, the popular social blogging platform that is home to more than 114 million blogs, has been in the news recently thanks to its $1.1 billion acquisition by media giant Yahoo.
Woman’s World Dethrones Cosmopolitan As The Single Copy Sales Queen
There is a new queen ruling the newsstands on an issue by issue basis.
The Tricky Business Of Predicting Where Media Will Go Next
What's next for The Washington Post? With a new owner, the paper is stepping into a new era.
NY Times Publisher Says Newspaper Not For Sale
The New York Times controlling family and publisher have said.
How Journalists can Improve their Storytelling by Embracing Design Thinking
Takes you through the five pillars of design thinking
Amazon Says It is Now Accepting HTML5 Web Apps For its App Store
HTML5 web apps can now be discovered, downloaded, installed and used in the Amazon Appstore.
70% of Fortune 500 CEOs Aren't Using Social Media
CEOs from the majority of the world's largest companies don't seem to care much for social media.

The Media Minute – September 03, 2013

September 5, 2013 admin

MediaGuardian Lists Digital Consumer as Most Powerful Industry Figure
The digital consumer – listed as “you” – tops MediaGuardian’s annual ranking of the UK’s 100 most powerful industry figures this year.
Facebook’s Value Climbs Above $100 bn for First Time
Facebook bobbed above a $100 bn market capitalisation for the first time on Monday, almost exactly one year since its record low.
U.S. Judge Wants External Monitor for Apple in E-Books Case
U.S. District Judge suggested a final injunction would not restrict Apple’s agreements with suppliers of other types of content such as movies, music and TV shows.
Tribune Company Reports Lower Earnings as Revenue at Both Print and Broadcasts Units Falls
The Tribune Company reported Q2 earnings fell almost 66 percent to $66.3 million from $170.8 million.
Is the iPad Era Already Drawing to a Close?
When it comes to Apple, hope and pessimism spring eternal. Just ask the accidentally dueling billionaires Carl Icahn and Larry Ellison.
5 Ways to Increase Engagement With Facebook’s New Page Insights
The new page insights will be available to all page administrators by late summer, according to Facebook.
Some Advice For Media: Just Because You Can Measure Something Doesn’t Make It Important
Many media companies have an obsession with measuring things, without understanding what is important and therefore worth measuring.
Digital Subscription Service Press+ Adds Tool To Help Publishers Monetize Video
Press+ launched a new tool to let publishers monetize video.
Here’s How Tech Journalists Choose Which Startups To Cover
Jenna Wortham, tech reporter for The New York Times, wrote a story speculating on which startups might blow up in coming months.

The Media Minute – August 27, 2013

September 5, 2013 admin

Nine Email Marketing Musts
Tom Monaghan, HubSpot’s email product manager, shares the nine email lessons he learned from HubSpot’s customers.
So Your CEO Says You Need to Be A “Digital First” Publisher?
What should you do when your CEO challenges you to get a digital strategy quickly and turn your company into a “digital first” publisher?
What Does The Children’s Magazine Market Tell Us About Publishing’s Mobile, Interactive Future?
So what can the children of today tell us about the reading habits of tomorrow?
Does Every Publisher Need to “Go Mobile”?
What to consider when launching a mobile venture and the best reasons for providing a mobile product.
Online Publishers Raising Subscription Prices, Tightening free access
Newspapers and other online media with metered subscription models are raising subscription prices and applying stricter limits on free access.
Ad Tech Must Market to the Marketers
According to Gartner, only 12.5 percent of digital marketing budgets are spent on advertising.
Zuckerberg’s Goal of Connecting 5B People Could Take 20 Years
Facebook CEO Mark Zuckerberg’s plan to connect five billion people to the Internet is feasible, analysts said today. But it it could take 20 years to complete.
10 Ways To Leverage Social During a Redesign
Social media is a powerful channel to communicate and share your new, highly visual story.
8 Things You Need to Know About SEO Now
Eight things SEO experts say you should be doing now to keep your content high in search result rankings.

A forum for the print and digital publishing industries

A forum for the print and
digital publishing industries