A forum for the print and
digital publishing industries
- Print Publisher’s Paradox: Chasing Mobile
Every publisher is interested in defining a successful mobile strategy while we still haven’t mastered email.
- With Over 10,000 Publications In The Newsstand, Apple Seems Little Interested In Store Maintenance
This website has been informally tracking the number of publications being launched into Apple’s App Store since the site’s own launch in 2010.
- Design And Material Tips For Your Print Collateral
If some of the recent cover wraps and tip-ons I’ve received are anything to go by, just because something looks good in a PDF format does not mean it will look good when printed on paper.
- New Appzine Machine Tool Enables Self-Published Digital Magazines For iOS
A new tool from Appzine Machine has made it possible for anyone with a desire to share their content to create and monetize their material into a digital magazine.
- Digital Claims The Corner Newsstand
Corner newsstands are on their way out, legacies of a bygone era without mobile, tablets and abundant online content
- Consumer Trust Still The Biggest Hurdle For Native Advertisers
Media Companies, Marketers Have Their Work Cut Out for Them
- Igniting The Base: Reimagining Circulation
Circulation, as a newspaper organization discipline, is so much more complex now than it was even 20 years ago, when the Internet and digital media were in their infancy.
- Digital Publishing: Mobile Vs. App Is The Wrong Question
In January, CNN announced staggering growth in the number of users accessing their content on mobile devices.
- 5 Key Findings About Digital News Audiences
The method that someone uses to get to a news web site is a major indicator of their behavior once they arrive there, according to a new study from the Pew Research Center.
- Self-Publishing: Is It Killing The Mainstream?
In genre fiction, going it alone is beginning to look a much more dependable route to success.
- Forget Scale, Native Needs Quality
2014 is poised to be a big year for native advertising.
- What Television Can Teach Magazines And Magazine Media.
Whether you are in marketing, advertising, journalism, print or digital the buzzword heard around media circles lately is awesomeness.
- The Beauty In Digital Publishing
What is a story? More importantly, what is publishing? Is it only books, and if so, are ebooks books?
- 5 Quick Tips For Setting Up A Basic Lead-Gen Operation
With the New Year well under way, one item that has been of focus to the audience development department at NewBay Media is lead generation.
- Reinventing Publishing: Looking To Other Media Platforms For Inspiration, Innovation
The word coming out of tech websites and magazines is that Apple needs to come up with something new if it is to stay on top.
- A Free Facebook Smartphone?
In the past several weeks, several content providers have pressed wireless carriers to offer their services free for access to their products or services.
- GNM Launches Branded Content Division Guardian Labs
The publisher of the Guardian has launched branded content division Guardian Labs.
- How The Top Ad Agencies Win On Youtube: Great Creative, Lots Of Ads
Winning YouTube is part art, science, web savvy, luck, and let’s be honest: deep pockets to buy advertising.
- Adobe Has Killed e-Readers
Adobe has issued a proclamation that starting in July, the vast majority of e-reader apps and hardware devices will not be able to read purchased eBooks anymore.
- News Corp. Posts Solid Fourth-Quarter Earnings
News Corp. beat analysts’ expectations, reporting slightly better-than-forecast revenue of $2.24 billion.
- Canada Institutes Its Own eBook Terms with Publishers
Canada has reached its determination on what end result will befall for Simon and Schuster, Macmillan, HarperCollins, and Hachette.
- Newsquest Increases Circulation Revenues As Sales Go Down
Increased cover prices at Newsquest’s regional and local newspapers may have depressed sales but they have increased revenues.
- When Publishers Pay For Video Ad Views
There’s a new game in town. First, create video content. Next, get big brands to pay big bucks for pre-roll video ads. Finally, pay people to watch the content — and the ads, of course.
- Tribune Co. To Spin Off Newspapers Mid-2014
Tribune Co. is planning to spin off its newspaper properties.
- Advertising Sales Could Transform As Programmatic Trading Takes Off
Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparency.
- Linkedin Is Looking More Like A Publisher As It Grows Its Native Ad Business
The professional networking site eschews the term, but its recent moves suggest otherwise.
- Hearst Taps Nativo For Native Ads
As widely predicted, the native advertising train is picking up speed in 2014.
