A forum for the print and
digital publishing industries
- Being Digital Can’t Save Every Ad
Mobile and video most likely to be around in next 10 years.
- Google’s Newsstand Move May Force The Hand Of Apple, Leading To More Aggregated Content Apps
The lack of progress in improving the Newsstand, combined with the news of the acquisition of a platform, has some wondering if Apple plans on introducing their own app that aggregates content and improves the reading experience of digital editions.
- New York Times Slashes 100 Jobs Due To The Floundering Of Their Apps
The New York Times is sacking 100 positions in the news room due to the tepid customer response to all of the new apps the Times has released.
- Why Magazines Are Media Conversation Catalysts
Social media and magazines have a natural affinity: both are about communities, says Guy Consterdine, FIPP’s Research Consultant, showing evidence from Femina Group in Indonesia, MediaVest and Experian in the US, OPPA in Belgium and IPA in the UK among others.
- How Facebook Plans To Control Digital Advertising
Facebook is trying to take cross-platform advertising to uncharted territory with a complete revision and relaunch of its Atlas ad serving platform.
- Publishers Using Games To Draw Readers To News
And now, for their next reader-engagement trick, publishers are taking a few lessons from your PlayStation.
- Jeff Bezos And The Post Don’t Know The Future Of Media, But Are Preparing For It Anyway
When Amazon CEO Jeff Bezos bought The Washington Post just more than a year ago, expectations of a digital renaissance for the paper became assumptions.
- Autoplay Video Ads Come To Articles
As display ad prices continue to sink, publishers are turning to video to pick up the slack, even within articles.
- Quebecor Sells 175 Sun Media Newspapers And Websites To Postmedia
Quebecor has agreed to sell all 175 English-language newspapers it owns under the Sun Media banner to Postmedia, the owner of the National Post and others, for $316 million.
- What To Do If You Don’t Have Huge Web Traffic Numbers?
Here are 5 quick tips to help you sell advertising when your website traffic stats are not so compelling.
- Stay Positive: Why Publishers Are Chasing Good News
The old line that “If it bleeds, it leads” might have helped publishers sell newspapers, but it’s not making it easier for them to grow their digital audiences.
- Amazon Rolls Out New And Upgraded Tablets And E-Readers
Amazon has introduced an upgraded suite of tablets that includes an enhanced 8.9-inch Kindle HDX ($379), a new tablet designed for children ($149), and a new Kindle HD tablet ($100).
- Mythbusters: Digital Media’s Biggest Misconceptions
Hundreds of digital media pioneers and thought leaders are gathered in Key Biscayne, Florida, for the Digiday Publishing Summit this week to discuss trends in the evolving publishing landscape.
- Making Money The Mobile Way
No matter where you go, people are constantly using their smartphones and tablets.
- 5 Unique Ways To Evaluate And Optimize Your Best Social Media Content
We share, share, share to social media. How can we tell what works?
- A Publisher’s Wish List For Any New iPad Models Starts With Greater Storage Capacity
Conversations with publishers and developers usually surround software and retail outlets, hardware is generally something reserved for the tech sites.
- Economist: We’re Selling Views, Not CPMS
The Economist is taking a new approach to how it measures and sells digital advertising.
- Why Publishers Want Attention To Replace The Impression
Publishers have long lamented being held to ad success standards that don’t correlate to quality.
- Is Your Digital Marketing Strategy Reaching Millennials?
That’s a pretty vague definition for a whole bunch of people who are avid online consumers. So how do niche publishers (and their advertisers) best market to Millennials?
