A forum for the print and
digital publishing industries
- Readers: 2013 Was All About Digital
New media has been part of our lives for quite some time now.
- 7 Things Publishers Should Consider When Buying CRM & Business Management Software
When most publishing companies go shopping for CRM, billing, and operations software, they tend to focus on features.
- Why The Lowly Banner Will Go Down As Hero Of Post-Search World
Every good story needs a hero.
- So Your CEO Says You Need To Be A “Digital First” Publisher?
Unlike the Web, publishers cannot passively accumulate an app audience, but rather need to take a very active role in driving downloads.
- Why Tablets Won’t Replace PCs Anytime Soon
The tablet has had a remarkable run the past few years. But, in the majority of use cases tablets are not replacing PCs.
- Facebook’s Messenger Lawsuit: Data Mining ‘Dislike’
Facebook’s messenger service is at the center of a new lawsuit that alleges the social network monitors private messages.
- SMG Unveils New Content Marketing Platform
Starcom MediaVest Group is launching a new real-time content marketing platform called Content@Scale.
- No, Larry Page And Sergey Brin Are Not To Blame For The Decline Of The Media Industry
Over the past several months, we’ve seen billionaire tech-company founders invest substantial sums of money in journalism:
- Publishers, Customers Struggle With Mag Apps After iOS7 Update
It appears that when you install iOS7 on your iPad, you may suffer glitches with some iPad magazines.
- Twitter New Advertising Program Is Not Just Another ‘So What?’
Just six weeks after acquiring mobile advertising platform MoPub, Twitter Inc. (NYSE: TWTR) is launching a native advertising platform for mobile apps.
- Reading The New York Times Magazine Isn’t What It Used To Be
Two magazines, both published by the New York Times, arrived in my house over the weekend, one thin, the other thick.
- The Number Of Online Video Ads Is Up 205% In The Last Year
According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.
- The Rodale Publishing Model Finds Success On All Magazine Media Fronts.
The Mr. Magazine™ Interview with Chris Lambiase, Senior Vice President and Group Publisher of Rodale.
- Buzzfeed, Dujour Media Group Form Strategic Partnership
A small milestone has been added to BuzzFeed’s inexorable, awesome-in-19-different-ways march towards world media domination.
- The Tablet Magazine Ship Is Sinking. Fast.
The death of the tablet magazine has been heralded for months, but here’s how publishers need to rethink their digital offerings for the tablet age.
- Paywalls Boost Ad Rates For Some Magazines And Newspapers, Opa Study Finds
It’s All About the Subscription Data (and What You Do with It)
- Data Decisions: How The Guardian And Forbes Built Custom Analytics Platforms.
A look at how and why the Guardian and Forbes decided to create their own platforms to measure data about content consumption.
- Hearst Magazines Digital Chief Troy Young Discusses Finding Great Editors
Also, the company’s approach to native advertising.
