A forum for the print and
digital publishing industries
- Apple Begins Allowing App Developers To Use Promo Codes For In-App Purchases
Apple is now allowing developers to create promo codes for in-app purchases.
- Geolocation Targeting: Stalking Or Smart Marketing?
Stalkers don’t announce their presence, but smart marketers do.
- Kobo, Aquafadas Launch Innovative Digital Magazine Publishing Tools
Kobo and Aquafadas breaks down entry barriers like time, money, manpower etc in the world of digital publishing and offers publishers a way in, without creating more work for either party.”
- Google Launches Magazine-Style Ads That Bring Text Ads To Display Ad Units
These so-called “magazine-style” ads will only feature text, but will appear with “a design aesthetic suitable for display,” Google says.
- 9 Ways To Improve Your Company’s CRM System
Organizations spend thousands (make that hundreds of thousands) of dollars on customer relationship management (CRM) software.
- Advertising Innovation Needed To Halt Declines
Ad page declines are more and more a worldwide phenomenon.
- Publishers Invest In Home-Grown Mobile Ad Innovations
What’s the future of mobile advertising for publishers? Anything but the banner ad.
- Tips From The Guardian For Creating Shareable Content
The Guardian looks to sites such as BuzzFeed and Vice to understand more about what makes content highly shareable, Laura Oliver, the outlet’s social and community editor, UK, said at the London Social Media Summit.
- Facebook Developing Video Messaging App To Rival Snapchat
Facebook is working on a video chat app to rival the popular Snapchat ephemeral messaging app, according to reports.
- Seven Years Of Digital Publishing: What Have We Learned?
Seven years after the launch of the iPod touch and the opportunities for interactivity it brought to digital publishers, what have magazine publishers learned?
- The Quest For Human Content In A Digital World
The best content marketing needs to not only be good, but human. That’s possible by being interesting, positive, and relevant.
- World’s Press Ready For Global Summit Meetings
Leading newspaper and news publishing executives will gather in Turin, Italy, for their annual summit meetings.
- Ebay Wants To Be A Digital Magazine Of Things
The online e-commerce giant is getting into the content business.
- 20 Social Media Tips All Brands Should Know
As publishers, your ultimate goal is to create compelling, lively, and interesting content that your readers will love and share with their friends.
- Who Killed The Magazine App? 9 Suspects
We publishers tend to be trend-happy. When something that was supposed to be the Next Big Thing turns out to be The Most Recent Overhyped Thing, we reflexively start debating whether it’s dead.
- Pinterest Launches First Paid Ads With Kraft, Gap And Others
Pinterest is finally setting out to make some money.
- Newspapers Show Solid Gains In Digital Circulation In Latest Snapshot Report
The latest Snapshot report for newspapers from the Alliance for Audited Media (AAM) presents an interesting look at newspaper readership.
- Publishers’ Ad Sides On Native: Where’s The Conflict?
Publishers are rapidly embracing sponsored content as an additional revenue stream.
- Adobe Drops Support For Amazon Newsstand And Kindle Fire Reading Apps
Adobe has quietly dropped support for the newsstand aspects of the Amazon App Store and reading apps for the Kindle Fire.
- Digital Journalism: We’re Still Waiting For The Third Model Of News Publishing
What do recent launches such as Vox.com and the FiveThirtyEight mean for the development of the news media?
- A Scientific Guide To Hashtags: How Many, Which Ones, And Where To Use Them
Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a telephone button?
- The Newsonomics Of 50/50 And The Unchaining Of The U.S. Press
For decades, newspapers moved from local ownership to nationwide chains. Now, the shift is in the other direction — with the help of your friendly neighborhood billionaire.
- For Newsstand Publishers, What Is Plan B?
When John Harrington says the sky is falling, it’s time to look up. So, publishers, it’s offical: We need a plan B.
- What We Learned At The Digital Media Europe Conference
WAN-IFRA’s Digital Media Europe conference, focused attention on mobile, the role of video, social news and the vexed issue of paid content.
- How To Measure Engagement
Three publishers highlight the different approaches media brands are taking to strengthen customer relationships
- Why Publishers Are Building Advertising Innovations Groups
With ad rates sinking, publishers now know that if they want to turn the money picture around, they have to give brands more than just marginal banner space.
- A Print Newspaper Generated By Robots: Is This The Future Of Media Or Just A Sideshow?
What if you could pick up a printed newspaper that had pieces that were selected based on what was being shared?
- The Newsonomics Of NYT Now
It’s an ambitious launch. Within it, we can hear many of the digital news buzzwords of the moment: mobile first, curation, paywall, native ads, voice.
- Look Ahead: Making The Transition
PaperG was founded to bridge the gap between print and digital advertising.
- Publisher’s Paradox: The Unlimited Email Revenue Strategy
Your newsletter’s revenue potential is hamstrung by your link back strategy.
- The New York Times Sets April 2 For The Launch Of NYT Now
The New York Times announced today that its new digital subscription offerings will become available starting April 2.
- How New Trends In Web Development Impact Magazine Design
Over the last decade, as internet technology quickly evolved and expanded all over the world, digital magazines have opened not only a new way of distributing magazines, but also significantly changed the look and feel of magazines.
- The Times’ Spotify Offer Gets ‘Really Positive’ Reception
Customer response to the offer of Spotify Premium membership bundled with The Times and Sunday Times website/print subscriptions has been “really positive,” says Claire Gribben, head of Times+, the company’s loyalty program.
- News Corp Boss Brands Washington Post Journalists ‘High Priests’
Chief executive Robert Thomson says paper’s journalists have failed to embrace transition to digital
- University Newspaper Gains 500 Subscribers After Implementing Paywall
With many campus newspapers struggling with the same challenges as their mainstream counterparts, one university newspaper has succeeded in charging for its content, signing up 500 paying online subscribers.
- Should Publishers Invest In Start-Ups?
Start-ups are a good place for publishers to look for inspiration on getting to grips with the latest technology, thinking outside the box, and perhaps discovering a more agile approach to new projects.
