A forum for the print and
digital publishing industries
- The Latest Web Publishing Design Trend: Mimic Print
Wired on the Web suddenly looks a more lot more like Wired in print.
- BBC’s ‘Future of News’ Report Misses the ‘Public’ in Public Media
The world’s largest news organization, the BBC, recently published the first part of its Future of News project looking at the state of the industry and where it’s going.
- The Big Bang: TV and Online Data Join to Form New Media World
The breadth of audience data for TV has grown tremendously in the past few years. The industry that has primarily used age and gender for targeting for decades now has more data than ever available.
- Avoid “TMI” in Media Ad Sales
You are a media ad sales rep on your game. You know your stats, your pricing, your integrated packages, your creative revenue strategies. You are positively full to the brim with great ideas for your advertising clients.
- Digital Shift the Only Way to Save Some Newspapers
With all of the focus on making the transition to digital and how that is helping news outlets and periodicals alike, it’s easy to overlook the fact that it’s not just about increasing ad revenue or reaching subscribers where they read.
- Interview: Imagine Publishing Explains Why Print is Not Dead
Operating in an industry that has been slow to embrace the digital revolution and hampered by declining print sales, IP is bucking the trend with its unique business model.
- Why Old-School Newsletter Publisher Smartbrief is Giving Content a Try
While publishers are discovering the old-school allure of the email newsletter, a longtime user of the form, SmartBrief, finds itself facing more competition than ever.
- Digital Leading the Way for Revenue Growth in Radio
According to new research issued by Borrell Associates on behalf of the Radio Advertising Bureau, the radio industry will crack the half-billion-dollar mark in digital advertising in 2015 for the first time, growing revenues 18%.
- Instagram Carousel Ads
Instagram Unveils Clickable Carousel Ads: The new carousel ads on Instagram are “a new way for brands to share more images with people interested in their posts.
- New Industry Takes to Digital Magazine Apps
A variety of industries and business sectors have already seen the benefits in customer loyalty, marketing, and promotion that can come from digital publications, especially in the form of multi-device compatible apps.
- Not Just Quizzes: News is Gaining on Facebook Too
When Facebook said it was changing its formula to reward quality content over click bait and memes, many news outlets accepted it at face value in their coverage.
- Telegraph Strikes Back with Pledge that No Story is Off Limits and Promise of New Editorial Guidelines
The Daily Telegraph has revealed it is drawing up new guidelines on how editorial and commercial staff should “co-operate” in the wake of the Peter Oborne row.
- ABC: January Sees Multiple Titles Pass Digital Milestones
A number of outlets reached their highest ever web traffic in January, while The Independent has also announced an expansion to its US office.
- Publishers Look to Change Digital Replica Strategies as Growth Soars
The proliferation of digital replicas of magazines is accelerating according to the latest ABC audit but a closer look at the numbers reveals many have decreased their circulation in the second half of the year.
- Publishers Watch Closely as Adoption of Ad Blocking Tech Grows
IAB Says it is a Growing Problem.
- Why Ad Tech is Too Complicated and Going to Get More Complicated
There are over 2,500 companies on the many advertising- and marketing-tech industry landscape slides produced by investment bank Luma Partners, from display to search to video to native.
- The Platform-Publisher Race is Heating Up and LinkedIn is Gaining
Everywhere you look, a social platform of some kind is either looking to become a publisher or has already done so, whether it’s by hiring writers and editors, as Medium has, or by encouraging media companies to allow their content to live on its platform, as both Snapchat and Facebook do.
- How The Telegraph Measures Native Ads
Every publisher wants to create more native advertising for brands, but far fewer can say how well any of it works with readers.
- The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers
More than ever, it’s about authentic and compelling stories.
- McClatchy Announces Corporate Reorganization and Changes to Advertising, Digital, Technology Operations
The McClatchy Company (NYSE: MNI) plans to reorganize its corporate operations, including expanding its sales and marketing efforts and integrating McClatchy Interactive, the company’s digital hub, into the rest of the company.
- UK Publishers, Agencies React to New Native Ad Labeling Rules
Concerns about the proper way to disclose native advertising are as pressing in the U.K. as they are in the U.S.
- ABC Results: Publisher Reaction
The ABC yesterday released the consumer magazine circulation results for the July – December 2014 period and publishers have responded with their interpretation of the figures.
- Flipboard for the Web Turns Your PC into a Beautiful Internet Magazine
Flipboard is finally showing desktops some love.
- 6 Months Later, AP’s Robot Journalism is in Full Swing, and it’s Working
In June, AP announced that it would begin using automation technology to write breaking news stories and earnings reports.
- Why Ad Buyers are Upbeat on the New York Times’ Digital Transformation
A lot has changed since media watchers were writing The New York Times’ obituary.
- The Big Ideas Shaping Publishing
Shrewd minds encourage innovation and evolution without forsaking the DNA of publishing.
- 3 Best Practices for Creating New Integrated Media Programs
Best ways to integrate our digital and print platforms.
- New Measurement System for Newspapers And Magazines Enters Next Phase
The UK’s newspaper publishers, in co-operation with consumer magazine publishers, leading advertisers and agencies, yesterday announced the completion of the first round of appraisals for a new audience measurement system.
- BBC, Guardian and Metro’s Responsive Makeovers: Who Did it Best?
British publishers are trying to make their sites more readable on mobile devices, but doing so can be a long and disruptive process.
- 6 Habits of Successful Social Media Marketers
Daily activities separate successful social media marketers from their peers.
- Magazine Power in One, Two, Three Mr. Magazine™ Musings
The Power of the Black cover.
- Advertising Pays for More Than Today’s Rich Media
Have you ever stopped to think about what our media landscape would look like without advertising?
- How to Reach B2B Buyers—A Data-Driven Approach
What is the first step that virtually all B2B buyers take when considering a purchase?
- Postmedia Drives Advertising Revenue with Video Partnership
Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market.
- Bloomberg Business’ New Look Has Made a Splash — But Don’t Just Call it a Redesign
Bloomberg launched a fresh, new Bloomberg Business Tuesday night, to both acclaim and confusion.
- What Publishers Need to do to Earn Trust from CMO’s
CMOs are a powerful force and, by most accounts, they don’t like what they see in digital media.
- Integrated Ad Proposal Perfection
Do you try to sell a little of everything, sometimes wondering if you’ve got the right mix? Do your your prospective clients understand the value of each of your products?
- Publishers Sour on Traffic-Based Bonuses
Pay for performance, long a mantra of Corporate America, wormed its way into the ethos of digital media over the past decade.
- Selling Advertisers on Reader Attention, Not Clicks
Disillusioned with page views as a reliable metric of their ads’ effectiveness, advertisers are increasingly demanding to know whether readers stick around long enough to actually see their online ads.
- The Guardian is UK’s Most Tweeted Newspaper Site
The Guardian is the most tweeted UK newspaper site on Twitter, averaging 392,358 tweets per week according to a study released this week by search optimisation platform Searchmetrics.
- Mobile-First isn’t Enough — It’s Time for a Mobile-Only Digital Strategy
Over the last few years, “mobile-first” has become the mantra among savvy digital marketers. But a mobile-first approach seems to be more of an ideology than it is a standard in digital design.
- Are Media Owners Now More Attractive than Media Shops?
What are the things that media owners offer that are tempting more agency executives to cross over to the other side?
- The Evolution of the UK Mobile Editor
In five shorts years mobile readership has grown from below 20 percent of the U.K. total digital publishing audience to nearly 50 percent for many publishers today, as several of them reported to Digiday last year.
- Mobile Ads: You Need a Sensory Marketing Strategy
Have you created a sensory marketing strategy for your mobile advertising? We always talk about the reader experience–enhancing your readers’ sensory experience can take your digital advertising to a whole new level.
- Forbes Top 100 Most Promising Companies Includes Several from Ad Tech
When it comes to America’s most promising companies, the ad tech landscape is not being overlooked.
