A forum for the print and
digital publishing industries
- How Publishers Wring New Value From Old Content
Creating original editorial content is expensive. That’s why modern publishing is as much an exercise in dusting off and repurposing old content as it is creating fresh posts.
- Hearst Tightens Budgets As Advertisers Pullback
The magazine industry continues to reel as traditional advertisers cut their print budgets and consumers spend less on subscriptions and at the newsstand.
- How The Atlantic Is Bringing Its ‘Real-Time Magazine’ Approach To Political Coverage
Debate nights are by now a familiar ritual for political journalists at The Atlantic. As the network lights come up in an auditorium somewhere in America, the magazine’s campaign corps begins typing away.
- Aop Unveils Winners Of The Digital Publishing Awards 2016
The Association of Online Publishers (AOP) revealed the winners of its esteemed Digital Publishing Awards at an exclusive ceremony last night hosted by comedian, writer, presenter and actress, Katherine Ryan.
- 3 Ways Publishers Should Share Data With Advertisers
Today data insights are a necessity for advertisers. They’ve come to expect data at every stage of the sale. Whether publishers are demonstrating the value of a particular solution pre-sale, or sharing the results of campaigns post-sale, data is an integral part of the sales conversation.
- What’s Hot In Niche Media This Week!
Too hot to move, stats too hot to ignore, scorched by real influence, fake reality and much, much more. Here’s the latest hot, hot July news in niche media: (Did we mention it’s hot?)
- The Sun Launches What It Claims Will Be Uk’s Biggest Circulation Film Magazine
Popcorn, a 28-page monthly publication, will feature in the Saturday edition of the newspaper starting from 16 July.
- Magazine Publishers Begin To Embrace Virtual Reality
If you want to know why magazine brands are investing in virtual reality, just look at the numbers. NYTVR, the virtual reality app launched by The New York Times Magazine last November, has an average of 6.5 minutes of audience engagement per session.
- Digital Magazines And The Search For Inspiration
Incredibly, 2016 marks ten years since the launch of Monkey magazine, heralded in its time as the World’s first truly interactive digital magazine.
- How E-Commerce Is Providing A New Revenue Source For Specialist Magazines
In the ongoing struggle to effectively monetise digital content, some magazine publishers have turned to online marketplaces as a source of new, higher-margin revenue.
- Review Of Appnexus’ Publisher Summit
With a staggering 92% of publishers in Europe participating in programmatic, according to the IAB, it’s clear that we’re now well past the tipping point – a reflection of how important ad technology has become for publishers.
- How To Make The Marriage Between Publishers And Facebook Work
Back in May, the satirical website The Onion published a story that cuts to the heart of Facebook’s complicated relationship with media organizations.
- Economist Profits Up To £61m As Paid Subscriptions Offset 18% Print Ad Fall
The Economist grew profits to more than £60m last year overcoming an 18% fall in print ad revenues by focusing on pushing its premium print and digital subscription packages to readers.
- Sponsored Content Programs + Your Magazine Readers = Sales Success!
We recently interviewed Ryan Dohrn, Founder and CEO of 360 Ad Sales, on ways publishers can help their advertisers position themselves through compelling content in both print and digital.
- UK Publishers Hope To Capitalize On Brexit By Offering New Print Products
In the afrermath of Brexit, publishers are capitalizing on the heightened public interest and a desire for trusted journalism, by testing the appetite for new products.
- The Virtual Reality Frontier: How Publishers Are Testing (& Monetizing) Vr
At the end of 2015 virtual reality made international headlines with the first large-scale commercial release of VR headsets.
- The Anti-Ad Block Ads: How Publishers Can Be More Persuasive With Their Pop-Ups
From begging to berating, The Drum reviews the pop-up approaches of publishers looking to convince readers to switch off their ad blockers.
- Reuters Printing Special Edition Magazine For National Conventions
From Facebook Live to short e-newsletters to Snapchat and VR, media companies seem to constantly be looking for the next best thing to get their content out there and engage audiences.
- Future plc acquires Imagine Publishing for £14.2 million
Future plc, the international media group and leading digital business, has agreed terms to acquire Miura (Holdings) Ltd, the holding company and ultimate parent company of Imagine Publishing Limited for a total consideration of some 179 million new Future shares.
- Facebook plays favorites with publishers
Not all publishers are created equally, especially by digital media’s new platform overlords.
- Publishers Must Adopt New Tech without Hurting User Experience
PostUp VP of product & marketing Keith Sibson explains why publishers need to carefully monitor audience metrics as they implement new technology to understand when new solutions negatively impact user experience.
- How Can You Lower Costs AND Increase Sales? Segment, Segment, Segment!
Segmentation allows companies simultaneously to lower marketing costs and increase sales. The results speak for themselves.
- Shoptalk: Can Publishers Step Away From the Brink of Peak Content?
There’s been a lot of disparagement of publishers who employ ‘clickbait’ over the past few days. Though the definition has shifted from its origin as a term for the gap between what a publisher promises and what the article actually delivers to a more generic term for lazy reportage, nobody wants to be seen endorsing a model that prioritizes empty clicks.
- “Medium’s team did everything”: How 5 publishers transitioned their sites to Medium
“Even 15 years after Blogger, it’s still hard to publish on the internet,” a Medium executive told a group of publishers this past spring. Medium has now made it its mission to make publishing easier: After a few years of back-and-forth about whether it was a publisher or a platform (or, ugh, a platisher), the company has stepped firmly into the platform camp.
- If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?
Here’s one of the more interesting trends in magazine media: The creation—especially in the last 12 to 18 months—of a proliferation of non-branded websites by major magazine companies with well-established mega brands.
- From ‘Older’ Publishing to New: Two Industry Veterans Go Indie
Ashton Applewhite and Bob Stein list 37 vendors and counting, in producing Applewhite’s ‘This Chair Rocks.’ That’s how you roll, they say, when you take the indie route—and mean to get it right.
- Working With the ‘Frenemy’: Publishers Both Optimistic and Cautious With Social Platforms
Newsrooms are posting more of their content directly to social media platforms, but with little idea of what the rewards will be.
- Publishers are joining forces for Facebook Live videos
The latest in audience development: Publishers are collaborating on Facebook Live videos in the hopes of getting more people to watch the content.
- Duncan Edwards Steps Down as CEO of Hearst Magazines International
Hearst Magazines International (HMI) president and CEO Duncan Edwards has announced he is leaving the company, after seven years in the position and 27 years total at Hearst.
- How Publishers Are Getting “Data-Fleeced” by Ad Networks
Melody Kramer’s recent piece, “When newsrooms don’t own their data, other companies profit” on Poynter should be a hard and fast wake-up call for publishers.
- Snapchat is starting Real Life, an online magazine about technology
Snapchat doesn’t just care about video. The company is behind a new online magazine called Real Life, which will publish roughly one article each weekday on the subject of technology, starting on June 27.
- Why All Publishers Should Join the World Wide Web Consortium
In a 2014 talk called “An Architecture of Collaboration,” I described 12 actions publishers could take to better understand and take advantage of new sources and uses of what was once just book content.
- Johnson Publishing Sells ‘Ebony,’ ‘Jet’
Two of the country’s oldest consumer magazines targeting African-American readers have been sold, with Johnson Publishing’s announcement that private equity firm Clear View Group has acquired Ebony and Jet.
- A magazine about women’s sport has been launched in a bid to “redress the balance” of coverage in mainstream publications.
The first issue of Sportswoman, out now, features interviews with Olympic rowing gold-medallist Katherine Grainger, Britain’s first senior football manager Shelley Kerr and Paralympian Libby Clegg.
- AOP Premium Publisher Alliance acquired by Intrinsic Europe
AOP, the Association of Online Publishers, has announced that it has sold its premium publisher aggregated solution, Symmachia Ltd, for an undisclosed amount to programmatic experts Intrinsic Europe.
- ‘Starting To Hit the Wall’: A Conference Focuses on Publishing Rights
Things are not going to stop changing,’ Ingenta’s Randy Petway told Monday’s Rights Conference audience. And that means new urgency around effective rights management.
- 7 Ways City & Regional Publishers Are Growing Their Business
Publishers share top revenue-generating strategies at the recent City And Regional Magazine Association Annual Conference.
- Six Questions Publishers Need To Ask Their RTB Vendors
As a publisher, one of the most important decisions you make is choosing an RTB vendor. You’re selecting the partner who will help you to convert your audience into revenue and grow your business.
- New Nonprofit Looks To Foster Publishing Industry In The West
With approval from the IRS of its request for nonprofit status expected within the month, the organizers of the Colophon Center have announced plans to create a new foundation aimed at promoting book publishing in the West.
- Stop Giving Away Your Audience! An Interview With Keynote Jay Acunzo
The old model: Publishers gain readership through high-quality, niched content and then redirect their audience to advertisers.
- How Siri, Alexa And Other IPAs Will Revolutionize Publishing
For the past several years, I’ve been writing about how containers, such as books, newspapers and magazines, are slowly fading away. They’ll certainly be around for many years, but their relevance will slip into the background as personalized, digital content streams become more important.
- Digital Publishing: New Era Of SEO Is More About The Experience Than Engine
Since the first search engines began scouring the early Internet, webmasters have tried to figure out how to game the system to enable their content to show up at the top of search results.
- What Publishers Need To Know About Google Daydream
One of the most fascinating presentations at the FIPP event in London recently focused on how The New York Times is developing its virtual reality offering.
- Time Out Set For Global Expansion With £90m Proceeds Of Stock Market Listing
Magazine and online publisher Time Out has launched a bid to raise £90m on the stock market.
- Specialized Publishers Share Challenges, Insights At SIPA Conference
There was no panel discussion on Snapchat at the 40th annual SIPA Conference, “Pivoting For Profit,” a three-day event catering to specialized information publishers in Washington, DC, earlier this week.
- UK Publishers Facing ‘Digital Tipping Point’ According To Latest Report
UK publishers have seen their total annual digital revenues grow by 62% over the last four years, according to analysis from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from the Association of Online Publishers (AOP) and Deloitte, the business advisory firm.
- Survey: 80 Percent Of Those Who Know About Ad Blocking Use It
To some, ad blocking is a mortal threat to publishers. To others, it is an overblown fad.
- How Top Media Companies Are Making Data A Part Of Their Culture
In today’s digital media landscape, publishers are collecting mounds of data on a daily basis, gleaning insights about how consumers interact with content through social media, newsletters, websites, and apps.
- Ryan Dohrn’s 5 Links To Sales Success!
Ryan Dohrn gets around. As a sales coach, speaker, author and guest-blogger, he is always out there in the niche magazine universe, sharing his ideas and helping publishers and their sales teams find new ways to create revenue.
- 11 Simple Yet Effective Edits To Instantly Improve Your Social Media Content
As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort, want our content to be seen.
- Who Will Watch The Watch Magazines?
Ten years down the road, which of today’s print magazines will still be around? It’s a question I daresay many of us ask ourselves frequently.
- Fixing A Broken Digital Ecosystem
The issue the industry faces is more than a broken non-transparent agency business model.
- Tribune Publishing Vote Tally Shows Big Support For Gannett Bid
A regulatory filing on Monday showed that many Tribune Publishing shareholders support a sale to rival Gannett Co.
- Mother Jones Magazine Is Now Available On Magzter
Mother Jones, the prestigious non-profit news magazine from the USA which is best known for its bold and original award-winning reporting, makes its entry on the world’s largest digital magazine newsstand, Magzter.
- Coach Celebrates First Six Months Of Success With Debut ABC
Coach magazine, Dennis Publishing’s first launch into the free magazine market.
- The Mixed, Early Impact Publishers Are Seeing From Facebook Instant Articles
Publishers are starting to see the results of Facebook Instant Articles, which launched widely last month.
- Data, Insight & Revenue Summit Will Explore How Data Is Powering Publishing
Executives from leading media and publishing companies will share how they’re utilizing data to drive efficiency and create new revenue streams.
- Playwire Launches A Free Video Player For Indie Publishers
When it comes to making Internet video, free is a pretty good price.
- In Ad-Blocking Wars, Publishers Propose A Détente
Publishers are finding that work-arounds are better than confrontation as they deal with the ad-blocking challenge.
- Are You Publishing Sideways?
Back in the day, it was so much easier for media salespeople.
- Facebook As A Publishing Platform Isn’t Good For Publishers
We’re moving into the formative stage of “platform publishing,” and I predict it’s not going to end well for magazine media.
- Shoptalk: Publishers Are Still Missing The Point On Ad Blocking
Like, Forbes starts blocking ad-block and some visitors with ad blockers are asked to either whitelist the New York Times or subscribe.
- Gannett Gears Up For A Long Battle Over Control Of Tribune Publishing
Both Gannett and Tribune Publishing are settling in for a protracted battle, as Gannett marches forward in an increasingly hostile takeover attempt of Tribune.
