A forum for the print and
digital publishing industries
- Why Is The September Issue So Important?
For years, September has been a huge month for fashion publications. Featuring all of the coming fashions for the fall and winter seasons, fashion and lifestyle print publications’ September issues are historically the largest of the year.
- 5 Expert Tips To Improve Your Product Conversations With Advertisers
It’s great when advertisers are committed to print or excited about the possibilities of digital. But sometimes, even now, you need to prove to your clients how “either-or” thinking can actually hurt their marketing efforts.
- Behind Foreign Affairs’ Surge In Circulation
If paid content is truly dying in the digital age, Foreign Affairs hasn’t received the memo. Over the last five years, the bimonthly journal — focused on international relations and U.S. foreign policy
- Video Is Giving The New Yorker A Way To Reach New Readers Without Turning Off Existing Diehards
While many publishers are chasing speed and high output in video production, the magazine’s pace in video matches its print — slow, deliberate, and focused on getting the story right and protecting the brand.
- How Magazine Companies Must Change
Magazine publishers everywhere are campaigning for “magazine-media”, the neatly-named vision for print brands fighting for the future. Ranged against the brutal competition for consumer time and advertising cash, the campaigns are positively affectionate.
- Forbes’ Editor Randall Lane Celebrates Five Years & Proves The Golden Age For Print Magazines Has Only Just Begun
As Forbes magazine prepares to celebrate its centennial anniversary in 2017, the legacy brand’s editor, Randall Lane is celebrating his fifth year at the helm. And according to the title’s latest numbers, there is much for Randall and the magazine to be excited about.
- How Marie Claire Plans To Double Readers In 18 Months
Marie Claire has set itself a goal to double its U.K. readership to 2 million monthly uniques in the next 18 months. According to Rich Sutcliffe, digital director for Time Inc., the title hasn’t reached its full potential online.
- Mpa Next Encourages Young Magazine Professionals
MPA – The Association of Magazine Media has formed MPA Next, a community for young professionals in the magazine media industry.
- How Data Analysis Sharpens Up Your Content
How relevant is your brand’s published content? How do you know what your customers like (and don’t like)? And how can you improve your content to make it perform better?
- Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads
Just exactly what it means to be a magazine journalist in the 21st century is a question that seems to be posed quite often in this industry, and no two answers are generally the same.
- What makes a magazine sell? An interview with buyer Marc Robbemond
So you want to publish a magazine? is packed with useful advice for aspiring publishers. The book covers every aspect of launching a new title, from developing an initial concept to working with advertisers, printers and distributors.
- ‘ESPN The Magazine,’ ‘The Atlantic’ Take Top Rankings In MPA Brand Audience Report
ESPN The Magazine and The Atlantic took the top spots for highest total audience in July 2016 and most growth versus a year ago, respectively, according to the most recent Magazine Media 360° Brand Audience Report.
- Video: Making the Most of the Mobile Opportunity
The video below is excerpted from the recent Publishing Executive webinar, “Strategies for Optimizing and Monetizing Mobile Content.” The full webinar is available on-demand here.
- The Radical Transformation of Media: An interview with CEO Don Nicholas
Publishers often talk about radical transformation of media since digital publishing came on the scene and turned traditional media organizations on their head. But let’s not point fingers.
- How magazine companies must change
Magazine publishers everywhere are campaigning for “magazine-media”, the neatly-named vision for print brands fighting for the future. Ranged against the brutal competition for consumer time and advertising cash, the campaigns are positively affectionate
- Regional publishing pair launch free Winchester Resident Magazine with ‘quality local journalism’ promise
Guy Hanson and Sue Hughes are posting Winchester Resident Magazine to about 7,500 homes in the area with bi-monthly editions in B5 ‘book’ format.
- The Value Of Niche Sites: Q&A With Q.Digital’s Scott Gatz
Supply-Side Insider discussed industry issues with Scott Gatz, CEO and founder of Q.Digital, a multi-brand publisher targeting the LGBTQ market, whose properties include Queerty and GayCities.
- What You Need to Know This Week
Shape publisher Tim O’Connor has been let go and Chris Guilfoyle will take his place as part of a series of changes to Meredith’s brand leadership.
- How The Role Of The Publisher Is Changing
Traditionally, publishers are responsible for the overall performance of their publications, for driving growth and strategy, and leadership of the editorial teams
- Weighing (In On) Fall Fashion Magazines
September has long been a big month for fashion and beauty magazines. And while times have changed, September still carries a lot of weight for fashion brands.
- Ami Reports 29% Growth In Digital Audience
AMI has reported a record year for its digital properties, with growth in both digital audience and revenue for fiscal year 2016.
- Facebook Suspends Domain Insights, Changing Rules Of The Road For New Publishers
On the last day of June, Facebook dammed up a stream of audience data that publishers once used to see how their content performed inside Facebook. Late last week, it acknowledged that it may not turn the tap back on, either.
- Video: The Evolution Of Mobile Content Consumption
When digital magazine editions were first introduced in the early 2000s, publishers considered digital readers separate from print subscribers and a new audience that they could reach.
- Do The Abcs Reflect The True Influence Of Magazine Brands?
There was a time when magazine publishers looked forward to the ABC results. Every six months, they got to find out whether their hard work had been rewarded by growing circulations – and celebrated with plenty of Champagne when times were good.
- Some Publishers Worry About Viability Of Branded Videos On Facebook
Media companies are amassing increasingly large audiences for video on Facebook, allowing them to make more money from producing and distributing videos paid for by advertisers.
- Memo To Magazine Media: Social Networks Are Not Altruistic
Social media doesn’t exist as a grand platform for your experiments. It exists to make money for its owners.
- Micropayments Versus Subscriptions For Digital Content
Publishers have gotten the message that they need to innovate to survive. Innovation can take several forms – new content areas, new products, new business models.
- Seven Magazine Pro’s Share Their “Best Mistakes”
If you run a google search for “quotes about failure,” you come up with a really robust list of results. It’s almost a cliché. But even in clichés, there’s always a kernel of truth.
- Mr. Magazine’s Study Shows An Increase In Survival Rates Of Magazine Launches 2006 – 2015.
Survival rates of new magazines are on the up. More magazines are remaining in business after ten years of publishing despite all the news of doom and gloom some try to project.
- How W Continues To Break The Fashion Magazine Mold
Fall fashion previews have been hitting newsstands over the past couple weeks, and for some brands, it’s more of the same. That is, we see racks full of covers with models dressed in high-fashion garb that would require some readers to max out their credit cards.
- Google Says It Wants To Help Publishers Fight Facebook
If there’s one macro trend with which almost every publisher is struggling, it’s the increasing distribution power of platforms like Facebook, and how that is continuing to disrupt traditional media business models.
- Niche Publishing: Create Custom Projects For Additional Revenue Streams
Publishing a magazine, annual report or catalog for an outside organization allows you to lend the resources of your talented staff to companies that likely could never afford the level of expertise you provide.
- Magazine Readers Are Wealthy & Well Educated, Usps Study Finds
The quintessential subscribers to printed American consumer magazines are wealthy, well-educated empty nesters who live in a single-family house, a recent U.S. Postal Service study suggests.
- Why Publishers Are Turning To The Atomisation Of Content
Atomisation of content takes stories and breaks them down into simpler formats and chunks, like a single image or tweet, which is easier to share and digest on mobile.
- Publishers Should Focus On Doing What Google And Facebook Don’t Do
Publishers often wring their hands over the growing power of Facebook and Google in the digital advertising market, but Bryan Wiener, CEO of digital agency 360i, believes that anxiety is misplaced.
- Digital Publishing And The Challenge Of Smartphone Content
It is now a well-established fact that, among consumers, smartphone devices are, by a good and growing margin, the dominant form factor for consuming most content.
- City and Regional Magazines: How to Develop Audience AND Increase Revenues!
City & Regional magazines are known for having a robust print and event presence. But online success can be more elusive.]
- ABC results show overall circulation decline but success for some sectors
Consumer magazine circulation figures are down overall but some sectors and titles are still showing notable growth, according to the latest figures from the Audit Bureau of Circulations.
- Rushing For Revenue, Magazines Are Spending Millions On Their Own Pop Culture Festivals
These are fantastical, perhaps incongruous scenes that an increasing number of magazines are spending millions of dollars to bring to life.
- Armed with analytics, publishers are already changing their Facebook Live strategies
In the day since Facebook announced it was offering in-depth analytics on videos uploaded to its platform, publishers are already finding ways to tweak what they’re been posting.
- Study: Over Two-Thirds of Americans Still Read Print Magazines
Advertising budgets may be abandoning print for digital media, but most adults still prefer to consume content across both sides of the digital divide.
- The latest New York Times Magazine is a 40,000-word, grant-funded book
Not long after Jake Silverstein was named editor of The New York Times Magazine in 2014, he had a dinnertime conversation with writer Scott Anderson and photographer Paolo Pellegrin.
- Sell Local: The Digital Ad Budgets Publishers Are Overlooking
When it comes to ad sales, publishers have seemingly well-thought-out plans.
- Publishers Flock to New Instagram Stories
Media firms are flocking to the new Instagram Stories, and that includes many of the same companies that are part of select group of publishers creating content for Snapchat Discover.
- Magazine ABCs: Private Eye print sales rise to 30-year-high as Economist reports 1.5m global circulation
Private Eye has maintained its place as the best selling UK current affairs magazine with sales slightly up year on year.
- Make The Most Of Shareable Content
Gretchen Tibbits knows how to create a direct and continuous dialogue with readers. As COO of Little Things, she leads a brand dedicated to “doing well by doing good.” The company has experienced unprecedented growth since its launch in 2014, becoming the fifth largest mobile site and number one in engagement per article on Facebook.
- 3 Ways Publishers Can Use KPIs To Make Data Actionable
Publishers collect massive amounts of data, not just through magazine subscriptions, but also from every platform where they create content, including social media, newsletters, event registrations, and their websites.
- Keys To Successful Partnerships In Niche Magazine Publishing
Partnerships can be incredibly beneficial (and profitable) for niche magazine/media companies, but many end in failure early on.
- Hearst Unleashes Fashion-Centric Advertising Campaign To Bolster September Issue Sales
When magazine readers think about fashion, Hearst wants them to think about its titles. The New York-based publisher is rolling out an aggressive outdoor campaign for the September issues of four of its core fashion titles: Harper’s Bazaar, Elle, Marie Claire and Town & Country.
- July Held Strong With 60 New Titles – 10 With Regular Frequency
Summertime brings hot temps, great tans, super vacations & awesome magazines to accompany us on those funfilled, beach-driven days. And July proved true to that statement, with 10 new titles promising regular frequency.
- Top 10 Best Selling Magazines In The World
Over the course of the last few decades, print publications have been phased out in place of online publications. It’s the way of the world now. Most people prefer to read news online over print.
- Former Condé Writer Launches Quarterly Print Publication For Girls
The idea to start a new kind of print magazine for girls ages 5 to 10 came to editor-in-chief Erin Bried after a trip to the newsstand with her five-year-old daughter, Ellie.
- ‘Mr. Magazine’ On Why Print Magazines Just Won’t Die
Walking into his office at The University of Mississippi’s Meek School of Journalism and New Media, you are met by mountainous stacks of magazines on all sides. After your eyes adjust, you find Dr. Samir Husni, aka “Mr. Magazine” sitting at his desk amid magazine titles piled high.
- Digital Media Is Worried Readers Are Burning Out On Too Many Ads
During Facebook’s second-quarter earnings call in late July, Chief Financial Officer Dave Wehner said that the social media network’s ad load — or the number of ads on a website or platform — was going to be a “less significant factor in driving overall growth, especially after mid-2017.”
- ‘Mr. Magazine’ On Why Print Magazines Just Won’t Die
Walking into his office at The University of Mississippi’s Meek School of Journalism and New Media, you are met by mountainous stacks of magazines on all sides. After your eyes adjust, one finds Dr. Samir Husni, aka “Mr. Magazine” sitting at his desk amid the magazine titles piled high.
- Magazine Publishers Earning More Selling Access To Their Archives Than From Apple Itunes Store
Some magazine publishers are earning more money from selling access to their archives than they are from digital sales via Apple’s iTunes store. According to digital magazine specialist Exact Editions, sales of archive subscriptions are a growing source of revenue for magazine publishers.
- Jamie Magazine Teams Up With Hearst Magazines Uk
Hearst Magazines UK, the publisher of Good Housekeeping, Cosmopolitan, Harper’s Bazaar and ELLE, has been awarded the content publishing account for Jamie Oliver’s monthly food, travel and lifestyle title, Jamie magazine, winner of the award for International Consumer Media Brand of the Year at the 2015 PPAs.
- Pay It Forward: Laterpay, A German Payment Infrastructure Company, Offers Micropayments With A Twist
Read now, buy later: “We defer the time when you have to register and pay to a later stage, letting you convince yourself of the content, of the quality of the content, of the benefits that are offered to you.”
- Focus On Innovation, Not Cost Cutting, For Magazine Growth!
I’m working with a magazine CEO who has seen revenues fall 45% over the last five years. Until last year, she didn’t think she had a problem because she cut costs enough to keep profits flat. Then last year, the bottom fell out. Now, the company is at risk of going bankrupt.
- Video, Mobile & Analytics Technology Key For Publishers Future Growth
Publisher’s success relies on delivering the content readers want most on the platforms and devices of their choice. That means publishers need to invest in technology that can help them understand reader behavior and align their content with readers’ interests.
- Amtrak To Launch New National Magazine
Amtrak is launching its first national magazine in October. The National, a bi-monthly print magazine and digital portal, will be produced by the London-based publisher Ink. The new magazine will be available on up to 300 daily trains across the US.
- Titan Entertainment: Pop Culture Any Way You Like
Best known as the publisher of such global comics hits as the Doctor Who series and gritty bestsellers from its Hard Case Crime imprint, Titan Entertainment Group is a sprawling, multifaceted family-owned media company focused on pop culture. It has 250 employees and is headquartered in London, with staff in stores and warehouses in the U.K. and publicity staff in the U.S.
- Business On The Move: The Premier League, Stonewall, Jamie Magazine And More
The Premier League is in the midst of deciding which global media agency it will appoint to help with the increase in planning and buying requirements expected following its decision to run a clean brand strategy after splitting with long-term title sponsor, Barclays.
- How Sponsored Content Is Becoming King In A Facebook World
For some publishers unsettled by a fast-changing online advertising business, sponsored content has provided much-needed relief.
- So Many Smart Reasons To Attend The 2016 Niche Digital Conference!
YOU need to get yourself out of your office and learn from industry experts about what’s working, what’s not and what’s cutting edge—in order to thrive in niche publishing. No excuses.
- How Meredith’s Magazines Are Shifting To Video
Meredith, parent of Martha Stewart Living, Better Homes and Gardens and 16 other food, parenting and lifestyle titles, is no different in emphasizing the shift to video .
- Magazine Publishers Earning More Selling Access To Their Archives Than From Apple Itunes Store
According to digital magazine specialist Exact Editions, sales of archive subscriptions are a growing source of revenue for magazine publishers.
- Meredith To Partner With “Fixer Upper” Stars On New Lifestyle Mag
Joanna and Chip Gaines, of HGTV’s Fixer Upper fame, are known for entering dilapidated relics of the past and restoring them to their former glory. Now, they’re taking their talents to the newsstand.
- Why Bauer Media Still Believes In The Newsstand
It’s no secret that the newsstand is not the revenue driver it once was for magazines. However, that hasn’t been the case for Bauer Media, a company that places heavy emphasis in that space with a portfolio that includes In Touch, Woman’s World and Closer.
- How Publishers Are Using Machine Learning To Improve Content Creation & Advertising
Machine learning, a type of artificial intelligence that allows computers to learn without being programmed, may seem like a technology pulled off the set of Star Trek, but it’s actually being used in a variety of industries.
- Time Inc. Shakeup Continues, Magazines Grouped Into 4 Editorial Divisions
Big changes in the corporate org chart announced two weeks ago were just the preamble to a wider executive shakeup at Time Inc.
- Twitter’s User Base To Grow By Double Digits This Year.
With the company reporting earnings next week, all eyes are on Twitter’s ability to grow its user base, a necessary prerequisite to growing revenues at the social network.
- How Publishers Wring New Value From Old Content
Creating original editorial content is expensive. That’s why modern publishing is as much an exercise in dusting off and repurposing old content as it is creating fresh posts.
- Hearst Tightens Budgets As Advertisers Pullback
The magazine industry continues to reel as traditional advertisers cut their print budgets and consumers spend less on subscriptions and at the newsstand.
- How The Atlantic Is Bringing Its ‘Real-Time Magazine’ Approach To Political Coverage
Debate nights are by now a familiar ritual for political journalists at The Atlantic. As the network lights come up in an auditorium somewhere in America, the magazine’s campaign corps begins typing away.
- Aop Unveils Winners Of The Digital Publishing Awards 2016
The Association of Online Publishers (AOP) revealed the winners of its esteemed Digital Publishing Awards at an exclusive ceremony last night hosted by comedian, writer, presenter and actress, Katherine Ryan.
- 3 Ways Publishers Should Share Data With Advertisers
Today data insights are a necessity for advertisers. They’ve come to expect data at every stage of the sale. Whether publishers are demonstrating the value of a particular solution pre-sale, or sharing the results of campaigns post-sale, data is an integral part of the sales conversation.
- What’s Hot In Niche Media This Week!
Too hot to move, stats too hot to ignore, scorched by real influence, fake reality and much, much more. Here’s the latest hot, hot July news in niche media: (Did we mention it’s hot?)
- The Sun Launches What It Claims Will Be Uk’s Biggest Circulation Film Magazine
Popcorn, a 28-page monthly publication, will feature in the Saturday edition of the newspaper starting from 16 July.
- Magazine Publishers Begin To Embrace Virtual Reality
If you want to know why magazine brands are investing in virtual reality, just look at the numbers. NYTVR, the virtual reality app launched by The New York Times Magazine last November, has an average of 6.5 minutes of audience engagement per session.
- Digital Magazines And The Search For Inspiration
Incredibly, 2016 marks ten years since the launch of Monkey magazine, heralded in its time as the World’s first truly interactive digital magazine.
- How E-Commerce Is Providing A New Revenue Source For Specialist Magazines
In the ongoing struggle to effectively monetise digital content, some magazine publishers have turned to online marketplaces as a source of new, higher-margin revenue.
- Review Of Appnexus’ Publisher Summit
With a staggering 92% of publishers in Europe participating in programmatic, according to the IAB, it’s clear that we’re now well past the tipping point – a reflection of how important ad technology has become for publishers.
- How To Make The Marriage Between Publishers And Facebook Work
Back in May, the satirical website The Onion published a story that cuts to the heart of Facebook’s complicated relationship with media organizations.
- Economist Profits Up To £61m As Paid Subscriptions Offset 18% Print Ad Fall
The Economist grew profits to more than £60m last year overcoming an 18% fall in print ad revenues by focusing on pushing its premium print and digital subscription packages to readers.
- Sponsored Content Programs + Your Magazine Readers = Sales Success!
We recently interviewed Ryan Dohrn, Founder and CEO of 360 Ad Sales, on ways publishers can help their advertisers position themselves through compelling content in both print and digital.
- UK Publishers Hope To Capitalize On Brexit By Offering New Print Products
In the afrermath of Brexit, publishers are capitalizing on the heightened public interest and a desire for trusted journalism, by testing the appetite for new products.
- The Virtual Reality Frontier: How Publishers Are Testing (& Monetizing) Vr
At the end of 2015 virtual reality made international headlines with the first large-scale commercial release of VR headsets.
- The Anti-Ad Block Ads: How Publishers Can Be More Persuasive With Their Pop-Ups
From begging to berating, The Drum reviews the pop-up approaches of publishers looking to convince readers to switch off their ad blockers.
- Reuters Printing Special Edition Magazine For National Conventions
From Facebook Live to short e-newsletters to Snapchat and VR, media companies seem to constantly be looking for the next best thing to get their content out there and engage audiences.
