• Digital publishers optimistic for the year ahead
  Findings from AOP and Deloitte reveal an increase in growth forecasts for the year ahead from 4.8% in Q3 2016, to 6.4% in Q4 2016
• The Times’ subscription sales jump 200 percent
  British newspaper The Times has seen subscriptions sales jump 200 percent in the last year since it pivoted from publishing on a breaking-news cycle to a digital editions-based publishing strategy a year ago.
• The Atlantic Grows International Presence Across the Atlantic
  The Atlantic to open global bureau in London for reporting, events, and business partnerships, with James Fallows as its first Europe Editor.
• Jimmy Carter’s beard and beggars in bowlers outside the White House – how the Daily Mail was hit by a ‘fake news’ scandal
  The author of new book Mail Men describes how Daily Mail was hit by a scandal that today might be described as “fake news” under the reign of editor David English
• Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly
  Davler Media Group is expanding into the LGBTQ space through the acquisition of Metrosource and the launch of a new quarterly design and lifestyle magazine, Exuberance.
• Things we like: The enduring power of newspaper brands and ITV’s VR experience
  George Osborne is appointed editor of the London Evening Standard, and ITV gives horse-racing fans the chance watch the Cheltenham Festival in VR.
• Publishers Make a Fraction of Revenue From Third-Party Platforms: Here’s What To Do About It
  Digital publishers eager to reach more eyeballs often turn to external distribution platforms to disseminate content to the masses.
• ‘Truth’ Is Diluted When Publishers Chase Scale
  Research by Moat on behalf of the World Media Group has demonstrated the extent to which publishers rely on the trusted nature of their brands to command high ad prices.
• Norwegian newspaper uses data journalism to build its digital presence
  A Norwegian news organization has transformed its output in the last six years using data, now focusing on digital-first products that offer its audience original reports and analysis.

• Publishers See Long-Term Potential, Short-Term Hurdles In Messaging Platforms
  Publishers all seem to agree that messaging platforms are the future, but few are charging into it. After an initial rush onto platforms like Facebook Messenger.
• Rise Of The Niche Social Network
  The future of publishing is in the niche, according to Alex Attinger, CEO of Social Dot Limited. His last start up, Digitalbox, was a huge success and featured in the Sunday Times ‘Tech Track 100’ for two years running before selling off one of its divisions in a £multi-million deal in 2015.
• Mutant Digital Offspring: Why Are Publishers’ Newsletter Promotions So Lame?
  My post last month about how some of my fellow print dinosaurs are marketing their magazines set some tongues wagging on the digital side of Magazine Media Land. But in the Stupid Marketing Olympics.
• Facebook Lets Publishers Place More Ads In Instant Articles
  Publisher partnerships with Facebook have proven to be something of a roller coaster — promising developments alternate with setbacks amid constantly changing rules and endless tweaks to the newsfeed algorithm.
• How Publishers Can Measure Up Best Amid Digital Doubts
  Planet of the Apes concludes with one of the most iconic moments in movie history. Charlton Heston’s character Taylor rides his horse onto a deserted beach…
• Celebrating Over 80 Years Of Publishing Success With A 1000th Issue
  “There is something about print that is innately impactful and tangible. We’re in an era where we have websites that the pages just scroll endlessly…
• AMI To Buy Us Weekly
  Wenner Media’s Us Weekly went on the block in late 2016, and since then there have been plenty of rumors floating around about potential buyers.
• Your Next Favorite Magazine Could Be Published By A Chef
  Over the last decade, countless food magazines and newspaper dining sections got slashed, gutted, or drastically reconfigured to keep up with the changing tastes of readers and advertisers.
• From Mimi To The Drive: Time Inc.’S Patchy Record With Digital Verticals
  In March 2015, Time Inc. unveiled Mimi, a “social-first” brand that it breathlessly described as the “ultimate destination for all-things beauty” and a “substantial opportunity”

• One Company’s ‘Blueprint’ For Magazine Media To Thrive
  It boils down to strength of connections allowing brands to monetise across an increased number of touch points, leaving it less exposed to the uncertainties of an ad market stacked against the original, quality producers of content.
• ‘The Model Can’t Hold’: Publishers Face Content Studio Growing Pains
  Two years ago, The New Republic did like many publishers before it and built an agency-style unit to sell big, lofty, content-based campaigns to marketers. The publisher was determined to avoid the missteps of other publishers that struggled to make branded content profitable.
• Can Publishers Rebuild Customer Loyalty With Apps?
  It wasn’t too long ago that apps were enthusiastically touted as the future of publishing. The launch of the iPad brought a wave of optimism and a flood of digital publications – but the euphoria was short-lived.
• How Conde Nast Plans To Compete With Google And Facebook For Ads
  Conde Nast is joining with Comcast’s NBC Universal and Vox Media to package their digital inventory for sale to advertisers, the companies announced Thursday.
• How Can Publishers Capitalize On The Video Ad Boom?
  Demand still far outstrips supply when it comes to premium digital video. That’s a challenge for advertisers – but it’s a hell of an opportunity for publishers.
• Reanimating Traditions For The 21st Century And Setting A Course…
  “I feel we should be publishing fiction. And I doubted that when I first got here, but I know in my heart that’s something that is very important to Esquire.
• Vivendi CEO On Lessons For Publishers From The Music Industry, And What Else They Can Do To Thrive
  Like music, publishing is part of the cultural and creative industry. Both deal with products that are intangible, that enjoy mainstream, global appeal, and which are largely unregulated.
• Making Your Digital Subscription Strategy A Success
  On one hand, publishers have the struggle of digital, on the other hand they have the daily battle for revenue. The key – it would seem – is to make a success of digital subscriptions.
• Membership Models Drive Subscription Innovation
  For two decades digital publishers have been asking “what content will people pay for?” From the looks of more recent packages of premium membership models…

• Vogue Arabia Launches Following A Digital-First Debut

The long-awaited inaugural print issue of Vogue Arabia, the 22nd global edition of the world’s most prestigious fashion magazine, will go on sale from March 5th.

• Time Inc. Is Hungry For Social Food Videos, Too

Better late than never. Time Inc. is following in the steps of Tastemade and BuzzFeed’s Tasty among others by diving into social food videos.

• 4 Ways Publishers Can Boost Mobile SEO

SEO expert Adam Sherk explains how Google’s algorithm has shifted with the rise of mobile web usage and how publishers can adapt to these changes.

• RIP Contributor Networks As A Publishing Shortcut To Scale

For years, the contributor network has been seen as a proven way for publishers to grow quickly and cheaply.

• Emmis Sells Four Of Its Five Remaining Magazines For $6.5M

Emmis Communications Corp. has sold four urban magazines for $6.5 million, the Indianapolis-based media firm announced Tuesday.

• Vladimir Putin Takes Over The New Yorker

Art editor Françoise Mouly takes us behind the scenes of the March 6 cover.

• New Internationalist Magazine Launches £500k Crowdfunding Bid To Counter ‘Media’s Broken Business Model’

Forty-four-year-old UK magazine the New Internationalist today launched a £500,000 Crowdfunding campaign

• Which Magazine Categories Are Holding Up At The Newsstand

Magazines suffered another steep decline at the newsstand in 2016, a trend that’s been seen for a decade now.

• Harpercollins Marks Its 200th Anniversary

The two companies that would come to form HarperCollins were founded just a few years apart in the U.S. and Scotland.

• Why Is Marketing For Print Magazines So Outdated?

This year’s American Magazine Media Conference was all about “media” with hardly any attention paid to the actual “magazines,” but I did come across two revealing quotes.

• AARP Expanding Editorial Staff, Opening NYC Office

Say what you will about baby boomers, but they still have an appetite for the written word. That’s why AARP The Magazine is expanding its editorial staff with up to 15 new hires even as most major publishers retrench.

• Inside Forbes’ Lean Approach To Creating Stories For Social Media

With social platforms sending only a piddling amount of revenue back to publishers, some media companies are rethinking the idea of hiring costly platform-specific editorial staffs.

• Fortune Magazine Names Ryder Among World’s Most Admired Companies For Fifth Year In A Row

MIAMI–(Business Wire)–Ryder System, Inc. (NYSE:R), a leader in commercial fleet management, dedicated transportation, and supply chain solutions, today announced that it has been named by FORTUNE magazine as one of the World’s Most Admired Companies.

• Why Publishers Are On A Major Health Kick

Digital publishers are caught up in a new health craze. After a years-long pursuit of scaling an audience, many publishers are now launching vertical sites, which has resulted in several dedicated to health and wellness.

• How Four Fashion Publishers Are Using Instagram’s New Galleries Feature

Instagram rolled out Galleries on Wednesday, a new way to share up to ten photos or videos in a carousel, and fashion publishers are already keen to test it out.

• At Mg Magazine, A Former AVN Exec Looks To Light Up The Cannabis World

How the two-year-old trade magazine assumed a leadership role in one of America’s fastest growing industries.

• Time Inc. To Bidders: No Breaking Up The Company

There’s no new owner for Time Inc. yet. But the list of those still in contention is narrowing, as the magazine company has evidently decided it’s not into the idea of being sold off piecemeal.

• DMS 17: How Dennis, Hearst And Future Plc Are Building New Products Around Editorial Expertise

It’s no surprise that advertising isn’t quite the engine for media companies that it once was. Horsepower is leaking away as print circulations shrink and digital ad spend is hoovered up by platforms rather than publishers.

• A Modest Proposal: How To Grow Magazine Sales At Specialty Retail

It is important to generate new avenues for magazine sales; it is time for magazine wholesalers and national distributors to open and re-launch independent accounts.

• What’s Wearable Technology Got To Do With Publishing?

 As the public increasingly consumes publisher content on devices such as mobiles, tablets and   laptops, publishers are working hard to develop and optimize their digital strategies.

• Ad Blocking Is Now A Chronic But Manageable Condition

Ad blocking, which was once treated as a mortal threat to publishers, has now become a chronic condition: They might die with it, but they’re more likely to have been killed by other causes.

• How Meredith Fuels Its Revenue Growth Across Channels.

Meredith, publisher of brands such as Better Homes & Gardens, Eating Well, Parents and Family Circle, achieved an interesting milestone recently.

• Magazines May Have An Opportunity To Lure Marketers Back To Print, But Platform Dominance On Digital Remains An Issue.

One of the takeaways from last week’s AMMC conference was Linda Thomas Brooks’ declaration that 2017 is the “Year of Magazine Media.”

• Fast Company Rolls Out Mobile Video, OTT Apps

Business magazine Fast Company is debuting a suite of applications focusing on providing experiential and video content to interested users’ mobile and over-the-top devices.

• Another Magazine Drops The Publisher Title; What Is A Mag Publisher, And Are They Still Needed In A Digital Media World?

The publisher title is fast disappearing from the magazine industry, though skeptics wonder if it is only the latest cost cutting trend, one promoted by executives who never held the title.

• Long Live Vinyl Magazine: Some Things Are Meant To Be Connected Forever, Like Magazines & Music.

The Print & Vinyl Love Affair Continues – The Mr. Magazine™ Interview With Ian Peel, Founder & Editor At Large, Long Live Vinyl Magazine.

• 2016 Was A Good Year For Condé Nast

In the midst of a huge downturn in print advertising, the Big Media bet by Condé Nast, the 115-year-old magazine publisher, is starting to bear fruit.

• Instant Apps: What Are They And How Will They Transform Media?
  2017 will be the year Android’s Instant Apps gain real traction, but it will be the impact on everyday people that promises the biggest differences.
• Research Shows Most Publishers Don’t Have A Plan To Address Distributed Content
  Today Publishing Executive released a research report on how publishers are managing the challenges of distributed content .
• Axel Springer’s Special Interest Magazines Are Booming In Germany
  In recent years, magazine launches have exploded in the special interest and niche sector. In Germany, special interest is flourishing, according to Dr. Hans Hamer, the publishing and managing director.
• Google Makes It Easier To See And Share Publisher’s’ Real Urls From AMP Pages
  As promised, Google is making a change to how it displays Accelerated Mobile Pages, so that users can easily view and share links that lead directly to publishers’ sites rather than to Google’s copy of the content.
• Boost Circulation With These Digital Marketing Tips!
  As a niche magazine publisher, you know your audience. But is your website a subscription-driver? What are some ways to boost circulation?
• Readly Sells Over 4 Million Digital Issues In The Second Half Of 2016
  Readly, the digital magazine newsstand, has delivered a dramatic 84% year-on-year rate of growth for the second half of 2016, clearing over 4m issues read of UK-published magazine brands in the six-month period.
• Heads Of Condé Nast, Hearst, Meredith And Time Inc. Talk Data In Age Of Disruption
  Traditional magazine companies believe they have weathered the storm of disruption over their business. They’re now ready to look ahead and use their subscription data to drive results for advertisers.
• Dynamic Distribution, Title Launches And Brand Extensions Are Paying Off For Magazines
  Publishers continue to do well in balancing the dual challenges of maintaining print while growing their overall footprint of meaningful connections with consumers on mobile and, increasingly, through brand extensions which span events, retail, video and TV.
• undefined AIM Ends Skiing Magazine’s Print Run After 70 Years
  Active Interest Media has shuttered the print edition of Skiing magazine, the Boulder, CO-based enthusiast publisher revealed this week.

• ‘Real Change Needs To Happen:’ Publishers Shrug At Platform Overtures
  The platform giants have grabbed headlines lately with moves to improve their relationships with publishers. But apparently not all publishers have gotten the memo.
• How The New Yorker Brought The Soul Of The Magazine To The Web
  Nick Thompson was on his way to the subway when he got an email from his boss, New Yorker Editor David Remnick. The subject line? “Morning piece.”
• When It Comes To Video, More Publishers Are Betting On Mobile Web Versus Apps
  Outside of social platforms, people are more likely to watch mobile video on the web versus apps — and publishers are adapting.
• The Lineage Of Magazines – Lest We Forget Where Magazines Came From
  The substance of the content of magazines has always been important. Each letter of each word formed matters. And when you string those letters together to make words, you then begin to create sentences, followed subsequently by paragraphs, followed by…
• 2017 Media Trends, Tips And More!
  Who’s in, who’s not, and what happens now? No, we’re not talking about the new administration, we’re talking about where magazine publishing is headed.
• How Revenue Diversification Is Built Around Editorial Expertise
  Two weeks ago we spoke to Dennis Publishing’s CTO Paul Lomax about the issues facing digital advertising, how the internet inherently favours a Big Two in advertising and whether digital display advertising will ever be a healthy proposition for publishers.
• I Shall Say It Loud And Clear: Print Will Never Die
  Not only is print not dying but, in so many different ways, it has never ever been more alive and kicking. Let’s start right here, right now. I do hope that you are reading this in print and on paper.
• 2017 Will Be The Year Of Magazine Media
  Media pundits love to make predictions, and they especially enjoy boiling down the upcoming year into a single mega-trend. “I think it’s been ‘the year of mobile’ for the past dozen years,” jokes Association of Magazine Publishing (MPA) president and CEO Linda Thomas Brooks.
• Science Magazines Are More Political Than You Might Think
  If you’re looking to take a breather from politics, science magazines aren’t exactly a safe bet. On top of global warming, there’s evolution and stem-cell research to argue about.

• Publishers Say That Increasing Digital Audience Remains Top Concern
  PageSuite’s digital publishing report also finds that 38.8% of publishers believe creating engaging adverts will be a key strategy to increasing profitability in 2017
• Publishers Made Only 14 Percent Of Revenue From Distributed Content
  Publishers are only making 14 percent of their revenue from distributing their content on third party platforms, according to a new report from Digital Content .
• Content Sharing – The Compromise Of Publishers
  Readers have become “numb” to large volumes of content. Sharing content has become the trend in publishing to keep readers happy – and their own pockets satisfied.
• With Newsletters Hot, Monetization Strategies Bloom
  With newsletters having a moment, the ways that publishers monetize them are growing too. Over the past year, publishers across the country have all beefed up their investment in newsletters.
• Popular Music Magazine Plots Reunion Tour In Print
  WHEN PASTE MAGAZINE FIRST HIT newsstands in 2002, each issue came with a CD sampler of songs from up-and-coming bands featured in the pub’s pages.
• Why Publishers Should Start Making Noise About Voice Search
  Earlier this month at the Consumer Electronics Show in Las Vegas, as well as the usual plethora of thinner-than-ever TVs and faster-than-ever laptops.
• The Lineage Of Magazines
  The substance of the content of magazines has always been important. Each letter of each word formed matters. And when you string those letters together to make words, you then begin to create sentences.
• Vice Media Passes On Buying Us Weekly
  Wenner Media founder Jann Wenner is said to have sought out old pal Tom Freston, the vice chairman of Vice Media, to invest in or buy Us Weekly — and add it to Vice Media’s holdings.

• Top Trends Publishers Should Adapt In 2017
  These are just a few of the major challenges premium UK publishers will face in 2017. The question is: how can publishers respond?
• Why Publishers Are Rethinking Their Pursuit Of Huge Numbers
  After years of making scale the name of the game, a number of publishers are retreating from scale. While most still rely heavily on traffic generated from aggregation, or repurposing information published elsewhere.
• 2017 Could Be The Year Of Resurgence For Magazines
  Innovation and audience-led solutions will be the key to success for magazines in 2017. While print media as a whole hasn’t been attracting the right sort of headlines, with falling audiences and sliding revenues creating a sense of overall decline, I wouldn’t write off the magazines sector.
• Facebook Steers Publishers To Long-Form Video
  Facebook is encouraging its publishing partners to move away from live streaming video in favor of producing more long-form video, according to Recode, which first reported the news.
• Publishers Need A Better Way To Measure Ad Viewability
  When you take Statistics 101, one of the first things you learn is that some variables are “categorical,” some are “ordinal,” and some are “interval.”
• Things We Like: Magazines’ Future Brightens And Charity Airs Live Ad
  Immediate Media’s estimated £275m sale to Hubert Burda Media is proof that there’s plenty of life in magazine brands.
• How Publishers Can Stay Compliant As Regulators Zero-In On Native Ads
  As media companies embrace a popular mandate to integrate ads into a “non-interruptive” consumer experience — and the traditional ad sales ecosystem appears increasingly unstable.
• Publishers Use Instant Articles Bundle For Daily Must-Reads
  Publishers are using Facebook’s latest Instant Articles update, which lets publishers post multiple articles within one post, to publish regular editions of must-read content straight to the platform.
• Facebook Looks Like It’s Going To Stop Paying Publishers To Make Live Videos
  Facebook spent more than $50 million last year paying publishers and celebrities to create live video on the social network.