A forum for the print and
digital publishing industries
- Are Publishers Really Putting Their Audiences First?
What a time to be alive… the people, fresh from taking the U.K. out of Europe, are sending a reality TV star to the White House and the brightest brains of our society didn’t have a clue what was coming up in the elevator.
- Luxury Magazines’ Real Strength
Last night I spoke on BBC Radio 4’s The Media Show about the state of the magazine industry. Given the ten minute slot dedicated to the topic we were only able to give some top-level conclusions about the health of UK magazines
- Airbnb To Launch Magazine
One of the world’s most iconic tech startups is reaching for a traditional medium as it seeks to build brand awareness and loyalty.
- Still In Vogue: Luxury Magazines Defy Print Market Gloom
With 100-year-old Vogue and design and lifestyle bible Wallpaper producing their biggest-ever issues – and “handbag” size pioneer Glamour seeking to bulk up to a bigger, glossier edition
- How Publishers Will Wring More Money Out Of Their Gift Guides
The holiday shopping season officially kicks off on Friday, and with ad revenue harder to come by, publishers are trying to get readers to spend more money with them this year.
- In Spreading The Gospel Of Print, Magazine Publishers Face An Identity Crisis
In the court of public opinion, the burden of proof often falls upon those who seek to dispute conventional wisdom. That’s the idea, at least,
- With its own election looming, France sees an influx of US publishers
In the last 12 months, American publishers, including Mashable, Business Insider and, as of last week, Forbes
- Not Just Another Cooking Magazine
You can cook off of a screen or a Kindle or an iPad, or whatever you want, but most people don’t. And so print is extremely useful.
- How Hearst’s Executives Of The Year Are Building A Magazine Company For The Future
If Hearst Magazines had a theme song, it might be the 1966 Motown classic “It Takes Two.” Because if there’s anything that can be credited for the 129-year-old publisher’s enduring success in the often-perilous magazine business.
- This Magazine Subscription Has No Co-Pay
Most industries have lots of creative people who focus on how to sell the companies’ products and services. But in my industry, magazine publishing, some of the most creative work goes into figuring out how to give our products away.
- Increasing Advertising Sales In Difficult Times
According to PCS, its industry knowledge and broad customer base have told them that publishers need a new approach to advertising sales and CRM in the 21st century.
- Publishers Brace For What Happens If Facebook Stops Paying For Live Videos
Publishers that get paid by Facebook to produce live videos know the glory days might not last forever. Last spring, Facebook signed up nearly 140 media companies and celebrities
- A Rising Threat To Regional Magazines
When any regional publisher gets asked about competition, it is assumed, “Well, you have none right”? Usually this is because only one subscription-based regional lifestyle publication can exist in most markets.
- Are Publishers The New Quarterbacks?
For many digital campaigns, a brand marketer may engage at least three ad agencies, and multiple, often siloed, teams within each agency in order conceive and execute a campaign.
- Bringing The Human Soul & Style Together In The Most Wonderful Of Ways
Heart and soul for the brand, two of the most important passions a magazine maker can have. Add in an honesty that goes much deeper than just the pages of the magazine.
- A Guide To Digital Experience Management For Publishers
Digital experience management (DXM) refers to providing superior customer experiences through a judicious leverage of strategy, technology, and process.
- How Publishers Are Using Slack Bots Internally And Externally
Bots, in some form or another, have been a part of Slack’s offering since it launched in 2013. The communications tools now has 4 million daily active users, up from 2.3 million in April
- Facebook Says It’s Not A Media Company, But It Just Bought A Tool For Publishers
Facebook has repeatedly insisted that it’s not a media company. On Friday, it bought one of the most powerful Facebook-focused pieces of software that media companies use to`do their jobs.
- Mobile Is Key Driver Of Magazine Audience Growth
Mobile Web growth is the biggest indicator of overall magazine audience growth, according to the latest Magazine Media 360 Brand Audience Report, released this week from The Association of Magazine Media.
- Email Marketing Continues To Confound Publishers
Despite email’s long-established role as a critical marketing channel for publishers, diverse challenges remain and, when it comes to return on investment, uncertainty persists.
- One Man’s Passion For The Brands He Believes In Makes Selling The Magazines
“Some of those things were super-hot, red-hot at the time, and then they simmered down. They worked for a lot of marketers, and they worked for a lot of magazine brands to bring exposure to the consumers out there for both the magazine brand and for the advertiser that locked into and surrounded themselves with that.
- Is Magazine Binging A ‘Thing’ Yet?
Since the concept of digital magazines surfaced more than a decade ago, it has remained unclear when, where, how and even whether consumers really wanted a print-like experience on digital screens.
- Publishers Are Using Their Newsletters As Labs For New Offerings
The email newsletter has gone from being an afterthought for publishers to a platform unto itself. Today, the newsletter is a petri dish, where audience-development teams tinker with audience segments, trying to figure out what their most engaged readers care most about before investing in more similar content.
- Publishers Reconsider Sponsored Links
Media outlets are growing tired of sponsored links. The main reason is that in a time when more people than ever doubt the media’s legitimacy, the links can sometimes lead to incorrect or even offensive articles.
- The Future Of Publishing: Form, Functional And Fashionable
With most publishers still battling the rise of the smartphone as content distributor, it may seem premature and harsh to heed publishers against the “next big thing”. Yet, warns Piet van Niekerk, if sharing content on wearables is not on your radar, you may have already missed the boat.
- How Free City Magazine Publisher Shortlist Media Is Expanding Into Video
When news hit earlier this year that a woman working for a finance company in London was sent home for wearing flat shoes, Shortlist Media, which publishes weekly, free city magazines Stylist and Shortlist, scored a point for equality by filming blokes going to work in heels. The result was a 23 million views across social media.
- Publisher’s Pain Management: Here’s The Solution!
As entrepreneurs, niche publishers wear many hats. And even though sometimes it seems easier to just do it yourself rather than take the time to explain it to someone else, that’s short-term thinking.
- The Future Of Publishing: Form, Functional And Fashionable
With most publishers still battling the rise of the smartphone as content distributor, it may seem premature and harsh to heed publishers against the “next big thing”.
- Are Magazine Covers A Contrarian Indicator?
FINDING a reliable way of timing the market is something that has eluded the greatest investment minds in history. That is why many people are tempted by the “magazine cover indicator” as a contrarian signal.
- New Food Magazine Might Be In The Works
When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront.
- ‘It’s All Powerful And It Knows It’: Publishers Reveal Their Biggest Challenges With Facebook
It’s Facebook’s world, and digital media companies are just living in it. At the whim of capricious algorithm changes and vague avenues toward monetization, publishers have no shortage of gripes with the social network.
- Making Content Marketing Work For You
Content marketing, like so many emerging forces in the publishing business, could either be the savior of the industry or the death of media as we know it — it all depends on who you ask.
- Print Advertising Standing Up To “Challenging Backdrop”
The Advertising Association and Warc Expenditure Reportreveals quarterly UK advertising spend on direct mail, magazines, regional and national news titles, out-of-home signage, radio and television and gives forecasts for the coming two years.
- Google Amp Gets Mixed Reviews From Publishers
Google is stepping up its efforts to serve speedy content to mobile internet users with its Accelerated Mobile Pages, but the initiative is getting mixed reviews from publishers as some worry about its impact on their advertising revenue.
- New York Magazine Turns A History Of Shopping Recommendations Into A New Online Revenue Stream
“Service journalism” got renewed attention this week with the news that The New York Times shelled out $30 million for The Wirecutter and The Sweethome.
- Magazine Publishers Are Changing The Way They Work. But Will It Be Enough?
One truism of the media industry in 2016 is that there’s seemingly no end to the restructurings and reorganizations that are swiftly remaking companies across the publishing landscape.
- Desktop Is The New Print For Publishers
Consumer behavior changed over the past 20 years, as audiences shifted from traditional media to digital media. The industry experienced massive growth in content production, consumption, and ad spend thanks to this shift, except that revenue for publishers did not grow at the same time. It fell. Massively.
- Has Social Media Killed Print? Not With Millennials In The Mix.
With the advent of the digital age, many magazines have been moving away from print and capitalising on the sharing power of social media platforms for success among a new generation of readers.
- Sacramento Media Acquires Sierra Heritage
Sacramento Media has acquired Sierra Heritage magazine from El Toyon, Ltd. The 35-year-old title, which covers the Sierra Foothills region, will be rebranded next year under the new name of Sierra Living.
- What You Need To Know This Week
This isn’t a new concept but the number of publishers interested in communicating one-on-one with their readers is growing. It has been particularly difficult for publishers, who have to consider their brand’s voice, to work their way around technological challenges.
- Why Publishers Are Getting More Serious About Personalization
For years, marketers have dreamed of the day when they can communicate one-on-one with people on the internet. A growing number of publishers are sharing those dreams too, and they are investing heavily in making that happen.
- The Power Of Print Manifests Itself
Today existing brands are discovering the power of print on a regular basis. From television personalities to fashion retailers; the world of print is alive and well in the communities of many brands.
- Can We Trust Reports Of Audience Growth For Publishers?
As you know the reports of digital advertising ad fraud are reaching epidemic proportions. It seems no report and no data stream can be trusted.
- Publishers Become Retailers In The Market For Survival
Today’s publishers are no longer just producers of newspapers and magazines. Faced with dwindling circulation and subscriptions and combined with insufficient revenues from online advertising, many publishers have added other strings to their bows
- How Publishers Can Work More Effectively With Luxury Brands
Of all the publishing niches, the one that was arguably the slowest to embrace digital was the luxury sector. But print is still hugely important to aspirational brands.
- Why Publishers Will Continue To Embrace Native Advertisings
The old certainties of digital publishing revenues have vanished, with traditional display advertising becoming increasingly obsolete on the back of ‘banner blindness’ and adblocking.
- How Cosmopolitan Reinvented Itself & Became The Number One Women’s Magazine In The UK
Cosmopolitan is undoubtedly one of the most iconic women’s magazines of all time.
- 5 Charts: The State Of Publishers And Facebook
Facebook’s dominance in digital advertising can foster ambivalence, and even, in some cases, hostility.
- How Can You Make Print Noisy? The California Sunday Magazine Has One Answer
For a recent issue of The CaliforniaSunday Magazine, editors decided to try something new and devote the whole magazine to one topic — sound.
- Publishers Become Retailers In The Market For Survival
E-commerce is becoming a way for many magazines and newspapers to prop up falling ad revenues
- Your Amazon Prime Membership Now Includes Magazines, The Newest Batch Of Content In The Bundle
There are currently 42 magazine issues listed in the program, called Prime Reading, including familiar names like Sports Illustrated, Vogue, Bloomberg Businessweek, and Consumer Reports.
- Gannett’s Buying Spree Extends To Magazines
Apparently its recent feeding frenzy includes magazines, too. The country’s biggest newspaper chain has bought Golfweek, a weekly publication about golf that was launched by Charley Stine in 1975.
- Future Of Media: Same Goals, New Tech
While technology has completely disrupted the market, it also enables publishers to gather richer audience data, deliver highly-personalized content to reader interests, and drive greater engagement.
- Gannett Buys ‘Golfweek,’ Events Business
With its proposed acquisition of Tronc (formerly Tribune Publishing) keeping everyone in medialand on the edge of their seats this week, Gannett Co. took a little break to hit the links.
- Magazines’ Average Audience Up 9.3% From Last Year
The latest Magazine Media 360° Brand Audience Report reveals the average audience for magazine brands is up 9.3% versus a year ago, the largest increase since early 2015, according to the MPA.
- Instagram Remains a Major Opportunity (and Challenge) for Magazine Media
Usage patterns continue to demonstrate that Facebook’s purchase of Instagram may have been one of the smartest acquisitions of the modern digital era.
- 4 charts: The state of publisher referral traffic from LinkedIn
Referral traffic to publishers from LinkedIn has had its ups and downs, but for the last eight months, it has been on a steady uptick as publishers tweak their editorial strategies.
- Institutions as a market for digital magazines
Consumer magazines are a primary form of social history. For much of the 19th century, and especially the 20th century, consumer magazines became the most widespread and the most vivid form of popular culture.
- The Mr. Magazine™ Interview With Daniel Hall, Publisher, Celebrity Page, Bella New York & Bella L.A.
“We had the print background and we believed in that. Also, with everything we were reading and researching, we felt that print is strong. I know it’s taken a pretty bad beating over the past several years, but really in the past two years we’ve seen a great surge in print again.
- How Dennis Publishing is achieving efficiency in innovation
Too often at publishing summits, CEOs give vague overviews of their companies and some blandly inspirational messages about how to emulate that company’s success. The phrase “Don’t be afraid to…” is never more than five seconds away and may in fact be on every single slide during the presentation.
- The Niche Media 3-Ring: Or How I Learned to Stop Worrying and Love Publishing
As publishers, we are asked to true up the expectations of our readers with the demands of our advertisers with our own vision and true north while we also…
- The Atomization of the Publishing Industry
The next revolution of magazine publishing is upon us. The past several years have challenged media companies to evolve from the print that served our industry so well for decades to the online, social world we live in today.
- How Email Marketing Can Help Publishers Overcome Ad Blockers
The publishing industry finds itself inside the perfect commercial storm. Not only have consumers almost completely abandoned their desire to pay for content, they are now waging war on the advertising partnerships that enable publishers to distribute content for free.
- What Publishers Need To Know About AI
Last week, Publishing Executive hosted a webinar in which we spoke with two experts about how publishers can compete with the kind of sticky user experience that leading platforms like Facebook offer by employing artificial intelligence.
- The Cover Story: Harvard Business Review
Business magazines are often overlooked when it comes to design. But in reality, many are producing some of the most visually arresting covers across magazine media.
- Don’t Be Constrained By Being A Publisher
Floating a brand that’s existed for almost half a century is a brave step, but one that’s necessary to expand a company’s revenue potential. Time Out, the international entertainment and culture business, took that step in June of this year, raising £90 million and giving the company a valuation of £195 million.
- What Brands Need From Their Magazine Partners
Mark Mulhern knows what’s going on inside a media buyer’s head. As eastern region president at iCrossing, the digital marketing arm of Hearst Corporation, Mulhern has his finger on the pulse of the very people that help magazine media companies pay their bills.
- Younger Audiences Read More Mags Than The Population At Large.
There was new research from Magnetic, CV Research and Carat, developing and adding weight to the long-standing notion of the trusted, influential relationship that magazines, notably printed ones, have with their readers through their passions.
- 4 Questions To Ask Your Media Partner When Building A Distributed Campaign
As publishers and marketers rapidly evolve to meet the ever-changing needs of consumers, the nimble ones have realized that a one-size-fits-all approach to content and advertising is insufficient to actually break through with today’s consumers.
- Publishers On Their Facebook Relationship: It’s Complicated
With Facebook’s 1.7 billion users, it’s no wonder media companies are tailoring their editorial strategies to give the social giant what it wants. But that comes at a cost. Facebook can dial down the traffic it’s sending publishers at any time, and it’s also competing with them for finite ad dollars.
- Woth Magazine: “Wonderful Things” Happen Between The Pages Of This New Dutch Launch
We decided to make a print magazine because we wanted it to be a beautiful thing and we thought about design and designers and the way they work, for them materials are very important. We also thought about their skills and the stories behind their ideas for the product.
- Way, Way Beyond Ads: How Publishers Can Boost Audience And Revenues!
Niche publishers give their devoted readers the content they need, which in turn builds a strong audience and increases the opportunities for ad revenue. We consulted Krystle Kopacz, COO of the National Journal Group of Atlantic Media.
- How Forbes Got Readers To Double The Time Spent Per Post On Mobile
For most news publishers, their audiences increasingly prefer visiting them on mobile devices. As comScore found, mobile eats up 65 percent of digital media time. But many publishers have lagged in reshaping desktop news for mobile sites.
- Uk Publisher Bids $1.56 Billion For Penton
Business-to-business media is still big, well, business, judging by the price tags attached to some of the big B2B publishers and events companies over the last year.
- What Is ‘Content First’ And Is It The Way Forward?
As magazine publishing evolves, a key challenge for publishers is to select the right workflows and processes that not only solve current challenges but can adapt sufficiently to further disruption.
- 2017 Print Forecast: Tiny Price Hikes With A Chance Of Disruption
In fact, for all of the “Three Ps” of print magazine publishing — Postage, Printing, and Paper — publishers should be more concerned about disruptions than price increases next year.
- What You Need To Know This Week | September 19, 2016
After weeks of rumors regarding an upcoming restructuring, the mood at Condé Nast, headquartered at 1 World Trade Center, has understandably turned sour. The potential plans that are circulating have made way for wild speculation among staffers.
- Publisher Events: New Stuff To Check Out!
Thinking of starting a new event or want to improve revenues on an existing one? Niche publishers are usually so busy organizing, planning and managing their own events.
- Amid Widespread Pressure On Print Advertising, Sunday Times Style Magazine Trumpets Record Revenue
The Sunday Times’ Style magazine has published the most advertising-packed edition in its 20-year history.
- A Cross-Disciplinary Approach To Science Is Helping Nautilus Carve A Unique Niche In Science Publishing
With a focus on deep reporting, a print magazine, and an intense affinity for illustrations, nonprofit Nautilus has taken an expensive approach to launching a new science publication.
- Four Years Of Quartz: Jay Lauf Looks To The Future Of Digital Publishing
Not many media properties achieve such instant recognition as Quartz has in its short four-year tenure. It’s due in no small part to the clearly articulated vision of founder Jay Lauf. He stepped in to Digital Media Strategies USA 2016 for a chat about how he turned the brand into an institution and an adjective.
