• 6 Best Tips for Landing Clients Using Lead Identification Software

Did you know that nearly 90% of users search for local businesses on the internet? Without a way to identify these visitors, you’re missing out on hundreds of potential customers. Here’s how to make the most of lead identification software.

• 3 Ways Publishers Can Fight Fraud Before It Impacts Revenue

The World Federation of Advertisers estimated that by 2025, ad fraud will be a nearly $50 billion industry. With that much at stake, fraudsters are constantly evolving to work around measures that publishers have taken to quell their impact.

• Subscription Strategies in the Age of COVID: 7 Developments for Publishers

Prior to the coronavirus outbreak, publishers were already pivoting to subscriptions. At the start of the year, the Reuters Institute for the Study of Journalism (RISJ) found that 50% of digital leaders identified reader revenue as their major income focus for 2020.

• How to Start a Magazine [Part 3]: Marketing Your Magazine and Growing Readership

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing your readership, and retaining existing subscribers.

• 16 Proven Ways to Build and Leverage Your Customer Database

Developing and leveraging customer databases is vital to digital marketing. If your database needs a boost, lead generation should be a top priority.

• Retiring third-party cookies: Stop panicking and start planning

Last January, Google announced the end of third-party cookies by 2022. The industry went into a frenzy. All the while, Google quietly forged ahead.

• “Pay for popularity”: Publishers need to experiment more, not less, with performance tools

Recently, a piece announcing that the Daily Telegraph would link content creator pay with popularity drew snarky criticism from the media community.

• How to Start a Magazine [Part 3]: Marketing Your Magazine and Growing Readership

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing your readership, and retaining existing subscribers.

• An Introduction to Lead Generation

Lead generation is one of the most commonly used words in marketing and sales, but what does it mean? Learn more about lead generation strategies.

• Publishers Go Beyond Diversity Reports and Plan for Action

Last summer’s Black Lives Matter movement served as a catalyst for change in the workplace. Ignited employee voices and their frustrations filled Slack and social media.

As more people shared their work (and life) experiences, it became clear that businesses needed to examine their internal culture and take action.

• A Swiss Army Knife for Publishers: Newsletters Grow Subscriptions, Generate Ad Revenue, and Gear Up for a Cookie-less World

The pandemic bumped both production and consumption of newsletters across the industry. People stayed at home and looked for sources of information they trusted. What could they deem more trustworthy than emails they opted into?

• How to Start a Magazine [Part 3]: Marketing Your Magazine and Growing Readership

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing readership, and retaining your existing subscribers.

• Everything You Need To Know About Website Visitor Tracking

Learn more about website visitor tracking, how it works, and how your business can benefit from the data it provides.

• What Publishers Can Learn from D2C Brands

Successful direct-to-consumer brands have a strategy for every customer touchpoint. These new startups made this way of marketing and selling into its own model with a renewed focus on understanding what customers want, expect, and need.

• Google Says, “We’re Not Going to Block Advertisers and Publishers from Connecting”

In a somewhat surprising move, Google announced that it’ll stop using users’ browser history for ad targeting. The company stated it won’t develop new ways to track individual users across the internet, once it phases out existing ad-tracking technology from Chrome browsers.

• How to Start a Magazine [Part 3]: Marketing Your Magazine and Growing Readership

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing readership, and retaining your existing subscribers.

• The Importance of Website Visitor Tracking in Marketing and Sales

Website visitor tracking uses unique codes to track users on your website and append their existing information without waiting for them to fill out a form. Here’s what you need to know.

• The Year of Publisher-Driven Identity

Many publishers haven’t realized the full promise of programmatic advertising. By enabling less scrupulous players to harness user data outside of the publisher sites, third-party cookies have devalued premium publisher inventory.

• Google’s Massive Algorithm Update in 2 Months; Publishers Concerned about WordPress’ “Gutenberg Bloat”

A major Google search algorithm update—with “wide-reaching impact”—takes effect in 60 months. This update will introduce new page experience signals, combining Core Web Vitals—designed to measure how users experience the speed, responsiveness, and visual stability of a page—with existing search signals.

• How to Start a Magazine [Part 2]: Launching Your First Issue

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

• How to Choose an Email Marketing Software

If you’re new to purchasing a platform, you likely have a few questions about how to choose the best email marketing service. Mirabel’s Marketing Manager walks you through a few questions to consider during the buying process.

• Capitalizing on Context: What if the Value of News isn’t What’s New?

Subscription growth is expected to scale far quicker than digital advertising. It’s fair to say that many newspapers’ survival is predicated on perfecting a paywall strategy. That’s why subscriptions are becoming a primary consideration for publishers.

• Publishers See 20 to 50% Increase in Subscriptions: The Importance of Direct Customer Relationships

Publishers realized that the free content model of the internet was a huge mistake that must be rectified. Instead, the D2C model is thriving, as brands provide content worth paying for.

• How to Start a Magazine [Part 2]: Launching Your First Issue

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

• A List of Free Email Marketing Software to Try Right Now

Looking to add email marketing to your budget this year? Check out these free trials and versions of the top email software before you buy.

• When Apple Closes a Door, “Mal-vertising” Opens a Window

As promised in the iOS14 update, Apple will enforce apps to share its Identifier for Advertisers (aka IDFA) in March. This was delayed from September; however, it’s a dark cloud rapidly approaching for those advertising or monetizing in the mobile app industry.

• Digital Shift Accelerates for Publishers, Subscriptions Countering Decline in Print Ads Revenue

For publishers, the coronavirus-induced growth in digital audiences appears to have lasted beyond the initial outbreak. Data from the Advertising Association and WARC shows digital ad revenue doubled in value between 2011 and 2019.

• How to Start a Magazine [Part 2]: Launching Your First Issue

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

• 10 Types of Emails to Elevate Your Marketing Strategy

With a number of different types of emails to capture eyes and clicks, you can execute different campaigns efficiently and effectively.

• 3 Trends that will Define Media Success in 2021

COVID-19 hit the media industry hard (live sports, concerts and trade shows). Global entertainment and media saw its largest revenue decline in more than two decades.

However, the pandemic also presented an opportunity to embrace digital strategies that align with consumer trends and expectations.

• Digital Publishing Revenue Grew in Q3 2020, Boosted By a Rise in Subscription Revenue

The Q3 2020 Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte shows that the shift to subscription revenue amongst publishers gained serious momentum.

• How to Start a Magazine [Part 2]: Launching Your First Issue

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

• Why Social Media Marketing is Important for Every Business

Regardless of your industry, social media is one of the most efficient and effective ways to elevate your marketing strategy. The benefits of social media marketing for business are limitless.

• Retailers Drive Revenue with Email; So Can Publishers

In 2020, publishers experienced a fortuitous combination of increased audience size and engagement. Many publishers are considering how to balance subscription marketing with ad monetization to find new readers and even higher engagement.

• “Beginning of a Newsletter Arms Race”: How Publishers are Set to Benefit as Platforms Vie for Premium Content

Twitter’s acquisition of Revue, is the “latest piece of evidence that we’re in the beginning of a newsletter arms race,” says Max Willens, Senior Reporter for Digiday.

• How to Start a Magazine [Part 2]: Launching Your First Issue

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

• The Top 10 Annoying Marketing Buzzwords

Marketers establish a list of words that entice customers and perfectly encompass everything they want. Sometimes, though, they’re a bit overused…

• ‘How Can We Collaborate Together’: Publishers Welcome Rise in Black History Month RFPs

A lot of brands, agencies, and advertisers made promises in 2020 to further support Black businesses, creators and voices. Just a few weeks into 2021, publishers see reasons to be optimistic.

• “Make Journalism More Essential”: What Publishers Need to Know about Engaging Readers in 2021

Between the pandemic and the presidential election, 2020 was an extraordinary year for publishers. It was challenging and required quick shifts to adapt, seeing job cuts, closures, and record levels of traffic and subscriptions.

• How to Start a Magazine in 2021

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.