• 5 Ways to Segment Email Lists That’ll Boost KPIs In 2021

Email marketing is an art that takes plenty of time and patience to master. Most of the mastering comes from optimization, but in order to know what or how to optimize, you first need to understand the metrics used to determine the effectiveness and success of your emails.

• Diversify Your Advertising Options to Drive Revenue

Media owners may feel like their cups are half empty. Admittedly, it’s a tough business to be in right now. Certainly, the advertising industry is in the middle of a “Great Reset.” However, we must remember that change also means opportunity.

• Analytics for Publishers: Understand the True Value of Your Content

Page views and click-throughs are not enough anymore. To grow loyal audiences and develop the broadest range of monetization opportunities, you need the tools to build a deep understanding of what content works.

• The Best Ad Sales Software in Every Industry

As much as consumers love valuable content, advertisers love it even more. And whether you’re sharing your content on page, on a screen, or through airwaves and cables, there are invaluable software systems out there devoted to helping you manage ad sales and ensure your content hits all targets.

• What is an Email Newsletter? Why Does It Matter?

Reading the news has been a morning ritual for ages. If you haven’t jumped on the email newsletter train yet, do so immediately.

• Marketing Cloud Best Practices for Publishers

The innovations in marketing technologies and platforms over the past decade have been transformational for the marketing industry. For publishers, the latest and greatest in MarTech and software can be both groundbreaking and challenging.

Google Shares How it Ranks News Sources: Transparency is “A Major Factor”

Google recently shared new details about how it ranks news sources, with transparency being a major factor. The search giant provided more information about how it evaluates transparency to determine which publishers to prioritize across its products, like Google News and the top stories carousel in search results.

• The Top 5 Best CRMs for Magazine Publishers

A CRM for magazine publishers takes the specific needs of publishers into account and includes industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

• 10 Email Newsletter Templates to Inspire Your Next Campaign

Marketers know that one of the most effective ways to reach a target audience in 2021 is through email. Take a look at the top 10 email newsletter templates and the advantages that come with each design.

• Digital Media Transparency: Publisher Best Practices

As concerns about media transparency rise, marketers are becoming more selective about where they place their media investment. They are asking questions like: Where are my ads being shown? Are they being served to humans or lost to fraud? Are they delivering maximum ROI?

• “Stop Whining and Start Fighting”: How Publishers Can Build Sustainable Businesses in the Era of Platforms

Google and Facebook are blamed for many of the problems plaguing publishing today. However, “the truth is that, for most publishers, Google and Facebook are probably the two businesses that can have the largest impact on their revenue, controlling the largest number of both eyeballs and ad dollars,” writes James Hewes, President & CEO, FIPP.

• The Top 5 Best CRMs for Magazine Publishers

A CRM for magazine publishers takes the specific needs of publishers into account and includes industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

• 5 Ways to Segment Email Lists That’ll Boost KPIs in 2021

Email marketing is an art that takes plenty of time and patience to master. Most of the mastering comes from optimization, but in order to know what or how to optimize, you first need to understand the metrics used to determine the effectiveness and success of your emails.

• Why Don’t Publishers Stand Up for Their Brand Integrity?

Brand safety conversations often focus on advertiser concerns when publishers are trying to shield consumers from offensive or harmful creative.

• “Burn the Ships”: WAN-IFRA’s Guide to Igniting Cultural Change, for Publishers

The internet has profoundly transformed publishing in the last two decades. Digital is now seen as the future of the industry. However, “digital transformation demands much more than mere wagers and simple intentions,” notes a new guide from WAN-IFRA.

• The Top 5 Best CRMs for Magazine Publishers

A CRM for magazine publishers takes the specific needs of publishers into account and includes industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

• Why Google Analytics is Best for Data-Driven Content Marketing

This article explains what content marketing is and how to use data from Google Analytics to enhance your strategy.

• Demand Path Optimization: A Publisher Panacea

Everyone seems to be focused on the “new” data strategies that publishers can deploy in a post-cookie world. The New York Times set the agenda with their news about phasing out third party data and introducing their own proprietary first-party audience segments.

• How Do Publishers Get Readers to Keep Paying for News? — The Media Roundup

The Press Gazette reports that top English-language publishers are raking in subscriptions in the millions, but a recent report from Piano Media raises the specter of post COVID-19 churn.

• The Top 5 Best CRMs for Magazine Publishers

A CRM for magazine publishers takes the specific needs of publishers into account and includes industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

• 7 Best Practices for Successful Email Subject Lines in 2021

Email subject lines are one of the most important elements of any marketing email. Here are the top email subject line best practices for digital marketing.

• Substack Reminds Publishers to Focus on Email as a Product

In the publishing world, Substack grew into a bit of a phenomenon. It’s a low-tech, self-publishing newsletter platform that attracted a number of high-profile journalists from the industry.

• 63% Users Willing to Accept Light, Non-intrusive Ads: How Publishers can Reconfigure Their Advertising Strategies

User adoption of Acceptable Ads is growing fast. It reached 218 million users in 2020, according to the 2021 PageFair Adblock Report by Blockthrough, an ad tech company.

• The Top 5 Best CRMs for Magazine Publishers

A CRM for magazine publishers takes the specific needs of publishers into account and include industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

• Why Google Analytics is Best for Data-Driven Content Marketing

Understanding Google Analytics helps you produce content that your target audience wants to see. The platform provides actionable insights, like click-through and bounce rates, time spent on page, and more.

• Courting Media Consumers with a Customized Approach

The pandemic triggered further consumer reliance on media for entertainment, information, and social connections. As consumers re-enter life outside the home, publishers are assessing how they’ll maintain strong post-COVID consumer relationships.

• Why Publisher-First Party Data is a Privacy-safe Solution for Brands

Marketers and advertisers are set to lose huge pools of data that build their data-driven marketing strategies. With opportunities among the threats, research shows that publishers are stepping up to fill the impending data void.

• The Top 5 Best CRMs For Magazine Publishers

A CRM for magazine publishers takes the specific needs of publishers into account and include industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

• Why You Should Optimize Your Marketing Strategy with an Automation Software

Digital marketers are always looking for new and innovative ways to streamline and develop strategies that are efficient and effective. The goal of every digital marketing strategy, no matter the industry, is to provide a solution to a customer’s problem.

• The Race is on for Publishers and Brands to Leverage First-Party Data

Privacy regulations and browser updates are restricting the use of personal identifiers and customer data gathered via third-party cookies. Needless to say, this is causing huge disruption to the way the digital advertising industry works today.

• Navigating COVID-19 and Ad Tech: 7 Tactics for Publishers

In response to an initial coronavirus news, a number of outlets witnessed record traffic to their sites and growth in subscribers. At the same time, however, they had to contend with a major slump in advertising revenues as marketers shut their bank accounts.

• 8 Qualities to Seek in a Publishing CRM

One of the easiest ways to streamline these everyday tasks is by implementing a customer relationship management (CRM) software. If you’re in the publishing industry and looking to optimize your processes and boost profitability, read on.

• How to Choose the Best Sales Lead Management Software

Every company focused on selling high-value products and services needs to become familiar with lead generation-based marketing practices, tools, and customer relationship management (CRM) software.

• What Publishers Need to Measure for Healthy Header Bidding

Header bidding is an essential component of most publishers’ ad monetization strategies, enabling better inventory fill rates and higher revenue.

• Publisher Strategies for Navigating the Programmatic Future

2020 threw a new level of challenges at the advertising industry. A pandemic, politically charged social and cultural unrest, and a pending loss of identity (via third party cookies and IDFA) left media buyers and sellers playing catch-up.

• How to Start a Magazine [Part 3]: Marketing Your Magazine and Growing Readership

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing your readership, and retaining existing subscribers.