• Here Are the Best Strategies to Get Leads on LinkedIn in 2022

Marketing CRMs track digital interactions on websites and social media, send automated emails based on sales readiness, and so much more. They’re undoubtedly a necessity of every business to nurture leads, retain clients, and everything in-between. Moving beyond utilizing the basics of the software, what’s in store for the marketing CRM in 2022?

• Publishers Benefit from Growth in Consumers Paying for Content

In 2020, at the peak of the global pandemic, more people were paying for content from trusted news sources or hobby and entertainment magazines delivering much-needed distractions. In 2021, subscriber retention became the primary focus for publishers. For Media Voices annual Media Moments report, Esther Kezia Thorpe has been looking at what publishers were doing to make sure people paying for content stick around.

• ‘There’s only so much low-hanging fruit’: Why Advertisers Are Ramping Up More Full-Funnel Marketing Strategies

Over the last year, performance marketers have been feeling the squeeze on all sides with mounting data privacy changes, an increasingly crowded digital marketplace and a new era of pandemic-induced shopping habits.  The changes have pushed many of them, from small to midsize brands, to reconsider full-funnel marketing strategies, striking a more concerted balance between brand building and direct response marketing. That means rolling out more marketing touchpoints, like out-of-home and streaming video, in addition to performance marketing tactics like social media and paid search.

• How to Start a Magazine in 2022

We’ve come a long way since the very first American publication in 1741. Who knows if Benjamin Franklin and his chronicling competitors had any idea that their budding industry would blossom into something that, just last year, had an annual global revenue of approximately $67.56 billion? Thanks to both their centuries-long resilience and progressive nature to adapt, magazines continue to be a worthwhile project to embark on.  If you’re looking to start a magazine or pivot to digital editions, read on. We’re outlining the basic steps of how to start a magazine in 2022.

• Is Your Business Taking Advantage of All Available Email Marketing Tools?

Marketing CRMs track digital interactions on websites and social media, send automated emails based on sales readiness, and so much more. They’re undoubtedly a necessity of every business to nurture leads, retain clients, and everything in-between. Moving beyond utilizing the basics of the software, what’s in store for the marketing CRM in 2022?

• Strong Advertising Recovery Sees Subscription-Only Publishers Reconsider ‘All Ads Are Bad’ Mantra

For a couple of years now, we’ve been talking about how subscription revenue is more stable than advertising revenue and chronicling the rush to reader-pays models… So why are we doing a dedicated Media Moments advertising chapter for 2021? Well, the scale of the ad recovery last year was pretty remarkable. Growth after the COVID crisis crushed 2020 ad sales was to be expected – the only way was up. But the numbers are impressive.

• ‘The real issue here is around publisher trust’: Advertisers on Alert as Cookie Consent Concerns Rise

There are many things advertisers don’t know about how cookies — the backbone of programmatic advertising — work. One of them being how they’re obtained. It turns out pretty sneakily on occasion. According to a recent audit, a large number of cookies used to target audiences on the 1,000 biggest publishers in Europe are done so without the consent of the person who would see the ad — a problem because this shouldn’t be happening since the arrival of a wide-ranging privacy law four years ago.

• How Publishers Can Take Full Advantage of Their CRM

Using a CRM for ad sales management is a fantastic step in fixing one of the biggest problems that ails publications. But using it for that reason alone is like using your smartphone just to make calls — you’re missing out on so much more! According to one report, 43% of CRM users use less than half of the features that their CRM offers …  and I’d say that number is conservative. And no matter if that comes down to difficulty in understanding the system or ignorance as to all its capabilities, it’s an issue worth addressing if only because there’s so much potential on the other side.

• Where is the Marketing CRM Headed in 2022?

Marketing CRMs track digital interactions on websites and social media, send automated emails based on sales readiness, and so much more. They’re undoubtedly a necessity of every business to nurture leads, retain clients, and everything in-between. Moving beyond utilizing the basics of the software, what’s in store for the marketing CRM in 2022?

• The Easiest Way for a Publisher to Make Money Online

Over time it gets harder and harder to grow subscriptions, and everyone ends up discounting. What happens is that, as you grow your subscription numbers, your revenue goes down. Coupled with this, publishers have found that advertising is no longer a dependable revenue stream. And there continue to be many publishers who struggle to monetize their presence online, where free content has long been an issue. The solution, many acknowledge, is for publishers to train their audiences to pay for content.

• How Publishers Experimented with NFTs in 2021

Many publishers closed out 2020 in a better financial position than they expected early on in the pandemic, giving them the flexibility to experiment with new revenue streams and launch new products in 2021.  One of those experiments involved dabbling in non-fungible tokens (NFTs), which rapidly caught fire across a wide range of industries this year, including the publishing space.

• Let’s Get Digital! Why Now is the Best Time to Embrace the Shift

It’s time to stop thinking about digital editions as a sidekick. They’re the superheroes we deserve, and they can help your audience connect with your content moving forward. Here’s a closer look at why now is the time to shift to digital.

• How To Increase Brand Loyalty in 2022

Brand loyalty is the automatic association of a company with positive characteristics. When people associate a company this way, they become brand advocates (or evangelicals, as some marketers coined). It begins with quality content, products, and/or services all with the same mission in mind: To tell a story and put the consumers’ experiences first.

• Why Valid Email Addresses Are Essential… And Invalid Ones Can Be Dangerous

‘Tis the season for making a list and checking it twice, so to ensure you know how to tell if an email address is valid as well as how to avoid invalid email addresses, Mirabel’s Marketing Manager will discuss the difference between invalid and valid email addresses. We’ll also list email verification tools that you can use to grow a healthy email list for future marketing campaigns.

• Here’s How Automation Can Help Your Email Marketing Strategy

Unlike mass campaigns, an automatic email is sent after a user reaches a trigger on your website. It’s a strategy to reach the right audience with the right message at the right time—without doing it individually every time. It’s done by linking website analytics with your email marketing platform and targets users based on web behavior, preferences, and previous sales.

• Powerful Engagement and Revenue Drivers, Newsletters Are at the Centre of the Fight for Publisher Influence

The endgame for publishers is wrapped up in a belief in the email newsletter’s superpower: building direct relationships with readers. With platform dreams dead in the dust, publishers are leveraging the intimacy of the inbox to connect with individuals, build media habits, drive traffic and in some instances monetize relationships.

• ‘Catalyst for growth’: GroupM’s Brian Wieser Bumps Up His 2021 and 2022 Global and U.S. Ad Forecast

The latest global ad revenue forecast from WPP’s GroupM is out — and if it’s accurate, media is going to have a pretty great 2022. Brian Wieser, GroupM’s global president of business intelligence, and a longtime prognosticator of media fortunes, revised his 2021 global ad revenue forecasts upward from 19.2 percent growth back in June to 22.5 percent. Wieser also bumped up his 2022 ad revenue forecast from 8.8 percent back in June to 9.7 percent. Both numbers exclude U.S. political advertising.

• No More Cookies: How You’ll Be Able to Survive Without These Dying Tracking Tools

That opportunity brought along digital tools and techniques now considered essential for many to conduct business, but renewed privacy concerns are inviting not only deeper, scrutinizing looks at those techniques, but sweeping changes by tech companies who essentially hold the keys to the toolbox. In this blog, we’ll look at some of the modern, more common tracking practices, the takeaway if these techniques are ultimately taken away, and what those working in the publishing industry can do to craft and execute even more effective outreach plans in their wake.

• Backlink to the Future: How to Move Your Marketing Strategy Forward

Anyone who’s ever created content marketing collateral knows to include internal and external links. This digital marketing best practice is in place because it lifts your content in search engine rankings. If you’re looking to improve your link-building strategy, take a look at how to create backlinks to your site, examples of a backlink, and more from Mirabel’s Marketing Manager.

• How Publishers Can Use Blockchain Technology

A lack of clarity around how blockchain technology can be deployed in publishing has stopped most publishers from experimenting with it. The majority of the publishers in a recent survey said that blockchain has the potential to transform news media but less than 10% have incorporated it into their strategy. Blockchain was developed as the infrastructure to support cryptocurrencies like Bitcoin, but it is now being used in many other applications, from music royalties to voter registration.

• ‘Exclusive is illusive’: U.K. Publishers Launch Plan to Mitigate Loss of Traffic When Sources Aren’t Properly Cited

In the absence of links to original sources, the significant impact on publishers’ traffic, and the associated revenues, are irrefutable. That’s the view of publishers in the U.K. who have come together via trade body the Association of Online Publishers (AOP) to back a standardized way to cite sources. The protocol revolves around an email process whereby those publishers who have registered for it are able to contact other publishers who have not cited exclusive content they’ve produced so that it can be updated.

• Talk of the Town: How to Use Events As a Supplemental Revenue Source

If you’re a magazine publisher, chances are you are constantly coming up with creative ways to make additional revenue. Chances are you have considered hosting an event. Hosting events is a way to supplement magazine advertising revenue. Additionally, events can increase your brand awareness and gain customer responses on how to improve your product. Events are costly but can reap huge benefits for both your magazine and your advertisers.

• How to Use Instagram for Business — A Beginner’s Guide to Instagram

While lead generation is more likely to be a marketing objective for B2B companies versus B2C, nearly any company focused on selling high-value products and services will likely become familiar with lead-based marketing practices, tools, and customer relationship management (CRM) systems. In fact, companies that employ lead generation marketing strategies are also very likely to prioritize leads and assign them to sales teams for follow-ups (which are also important steps throughout the customer acquisition journey).

• “Potentially industry-changing technology”: Why Publishers Should Start Experimenting With Blockchain

Blockchain allows users to record information that is next to impossible to hack, cheat, or alter. Publishing digital content using the technology will help publishers enforce more accountability as they will be transparently traceable to the original source. “With more transparency comes a greater sense of control and security — both directly applicable in combating copyright and IP infringement,” the authors write.

• “The beginning of a trend”: Performance Metrics Begin Creeping Into Different Parts of Publishers’ Ad Deals

The media buying world’s obsession with performance marketing keeps growing, and it is starting to creep into publisher deals that were once focused on the upper half of the funnel.  As 2021 has worn on, more advertisers are asking that ad deals typically measured using upper-funnel metrics such as brand awareness or social lift — branded content campaigns, for example, or event sponsorships — be measured using lower-funnel metrics like sales, or deliver guaranteed numbers of sales leads.

• 6 Ways to Perfect Your Territory And Account Management Strategy

The territory fight: It’s the bane of every publisher and sales manager’s existence. All managers in the publishing industry have to deal with it, but there aren’t many who like to, and for good reason! The best sales reps are notoriously competitive, testing even the best manager’s patience, which is why having good account management rules is important.

• How to Choose the Best Sales Lead Management Software

While lead generation is more likely to be a marketing objective for B2B companies versus B2C, nearly any company focused on selling high-value products and services will likely become familiar with lead-based marketing practices, tools, and customer relationship management (CRM) systems. In fact, companies that employ lead generation marketing strategies are also very likely to prioritize leads and assign them to sales teams for follow-ups (which are also important steps throughout the customer acquisition journey).

• Publishers: How to Monetize Communities

Publishers have sat at the center of communities of interest for as long as there has been a publishing industry. Print publications drew like-minded readers to their mastheads and now digital publishers gather their most loyal fans together behind paywalls. But how else can publishers monetize communities that grow up around their content?

• Why Apple’s ATT is Casting a Long Shadow Over Online Advertising’s Latest Quarter

Apple’s crackdown on in-app tracking so far has come into force more gradually than expected thanks to a protracted rollout. This has tended to obscure the impact of the new restrictions. But after a first full quarter, it has become clearer that it will rattle, squeeze and throttle the flow of ad dollars online. The long shadow Apple cast over the current earnings season for the largest online advertising businesses puts this impact into sharp focus.

• Everything You Need to Know to Start a Magazine Podcast in 2022

The technologically advanced, data-driven society we live in needed a face-lift when it came to presenting content in a user-friendly, accessible way. It’s time to stop thinking about digital editions as a sidekick. They’re the superheroes we deserve, and they can help your audience connect with your content moving forward. Here’s a closer look at why now is the time to

shift to digital.

• Where is the Marketing CRM Headed in 2022?

Marketing CRMs track digital interactions on websites and social media, send automated emails based on sales readiness, and so much more. They’re undoubtedly a necessity of every business to nurture leads, retain clients, and everything in-between. Moving beyond utilizing the basics of the software, what’s in store for the marketing CRM in 2022?

• Will Facebook’s Plans for the Metaverse Impact Publishers?

Facebook is changing its name to Meta and with it, the future focus of the company. Meta’s long-term mission will be to bring the metaverse to life and help people connect, find communities and grow businesses. The change moves the company beyond its social media roots, but will its planned move to the metaverse affect publishers?

• Publishers Are No Longer Choosing Between Data Utility and Privacy to Increase Their Bottom Line

Publishers need to build relationships with their audiences that they can then connect to advertisers. Companies must also simultaneously architect internal systems around data custodianship to protect consumer data. In fact, consumer privacy and business outcomes are closely correlated in a complementary way. The companies that champion consumer privacy and work to create a sustainable omnichannel ecosystem that drives better results for every constituent will be the winners, now and in the future.

• Let’s Get Digital! Why Now is the Best Time to Embrace the Shift!

The technologically advanced, data-driven society we live in needed a face-lift when it came to presenting content in a user-friendly, accessible way. It’s time to stop thinking about digital editions as a sidekick. They’re the superheroes we deserve, and they can help your audience connect with your content moving forward. Here’s a closer look at why now is the time to shift to digital.