The Media Minute – 7 October 2014

Being Digital Can’t Save Every Ad
Mobile and video most likely to be around in next 10 years.
Google’s Newsstand Move May Force The Hand Of Apple, Leading To More Aggregated Content Apps
The lack of progress in improving the Newsstand, combined with the news of the acquisition of a platform, has some wondering if Apple plans on introducing their own app that aggregates content and improves the reading experience of digital editions.
New York Times Slashes 100 Jobs Due To The Floundering Of Their Apps
The New York Times is sacking 100 positions in the news room due to the tepid customer response to all of the new apps the Times has released.
Why Magazines Are Media Conversation Catalysts
Social media and magazines have a natural affinity: both are about communities, says Guy Consterdine, FIPP’s Research Consultant, showing evidence from Femina Group in Indonesia, MediaVest and Experian in the US, OPPA in Belgium and IPA in the UK among others.
How Facebook Plans To Control Digital Advertising
Facebook is trying to take cross-platform advertising to uncharted territory with a complete revision and relaunch of its Atlas ad serving platform.
Publishers Using Games To Draw Readers To News
And now, for their next reader-engagement trick, publishers are taking a few lessons from your PlayStation.
Jeff Bezos And The Post Don’t Know The Future Of Media, But Are Preparing For It Anyway
When Amazon CEO Jeff Bezos bought The Washington Post just more than a year ago, expectations of a digital renaissance for the paper became assumptions.
Autoplay Video Ads Come To Articles
As display ad prices continue to sink, publishers are turning to video to pick up the slack, even within articles.
Quebecor Sells 175 Sun Media Newspapers And Websites To Postmedia
Quebecor has agreed to sell all 175 English-language newspapers it owns under the Sun Media banner to Postmedia, the owner of the National Post and others, for $316 million.

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digital publishing industries