Programmatic Advertising To Break The $200 Billion Mark Next Year (New Report)

While programmatic display ad spending growth is forecast to decelerate over the next few years — from the 16.9% seen in 2024 to 11.6% in 2026 — its growth is still enough to “[sustain] a market weighed down by sluggish growth in nonprogrammatic display,” according to EMARKETER.

 

Magazine ABCs 2024: Half Of Print Titles See Distribution Drop 10% Or More

More than half of the magazines audited by ABC saw their print circulation decline by 10% or more in 2024, the latest data show. Several magazines significantly stepped up their digital circulation growth via “all you can read” services like Apple News+ over the same period, but in most cases it has not been enough to cancel out the print decline.

 

2025 Digital Engagement Benchmarks Report

B2B marketers have long known that targeted, personal and relevant experiences are essential to driving revenue. And as webinars have always offered the opportunity for direct interaction with attendees — whether through answering questions, sharing resources or polling the audience — they have consistently been a top-performing channel.

 

Campaign Numbers Rising, But So Are Challenges

Marketers have increased the number of campaigns they run, but face many more challenges when it comes to budgets, technical capabilities, and analyzing and explaining the outcomes to those responsible for allocating budgets. Gartner estimates about 44% of the total marketing budget is spent on campaigns — up by 31% year-over-year — but the majority of survey respondents are dissatisfied with campaign performance.