The Credit They Deserve: As AI Expands Into Newsrooms, Are Publishers Seeing Better Attributions?

Recently, Axios announced that it would be expanding its local newsrooms to 34 in total. 

And while local-news expansion is always welcome in the publishing world, it’s the publisher’s partner that makes this expansion particularly noteworthy: OpenAI.

Yes, the AI company is funding the local-news expansion to four cities, “as part of a broader content-sharing and technology deal,” Axios says. And while Axios CEO Jim VandeHei says OpenAI will not be used for reporting in Pittsburgh, Kansas City, Boulder, or Huntsville, it will “help build a system for creation, distribution, and monetization of our journalism.”

 

Survey: Publishers To Focus On Digital Growth, New Audience Strategies In 2025

The rise in artificial intelligence, shifts in media consumption and challenges like privacy and signal loss in advertising were frequently discussed in the news this year. … We surveyed AAM publisher clients to learn more about their experiences this year and what they hope to accomplish in the year ahead.

 

Tech Stack Jumble: Brands Are Having Trouble Identifying Customers

Email teams may be suffering from larger issues affecting their organizations. For one thing, 70% of marketing leaders are struggling to identify and engage audiences across multiple touchpoints, according to the Q4 2024 Identity Resolution from TransUnion, conducted by Forrester. Here’s one reason why: Of the companies polled, 66% are using 16 or more martech solutions.

2025 Mobile Consumer Insights Report

Consumers have spoken: text messaging and digital wallets are driving them to engage with and purchase from brands. … 86% are more likely to engage with or redeem mobile offers sent to them via SMS than those sent via email or in a brand’s mobile app.